‘next’ – Online Shopping Should be Convenient; So Why isn’t it?
There are many different reasons that drive us as consumers to shop online but I will always argue that the main reason we do is because it is... Continue reading...
Christina Smith'\'s posts (continued)
Display Advertising: How To Humanise Automation
I recently read an article in ‘Marketing Week’ written by Spyro Korsanos, CEO of Mediasyndicator that suggested the human touch is still... Continue reading...
Avoid a Multi-Channel Headache by Implementing a Digital Strategy
How many of you out there are starting to get really confused with the various multi-channels that are now available for not only marketing your... Continue reading...
Competing with Multiples in the E-Commerce Arena
You probably find that search results for fashion related keywords in the likes of Google are dominated by high street retailers that are far... Continue reading...
Why Affiliate Marketing is Good for E-Commerce
Every website owner should be aware that in order to drive traffic to your site you need to invest in a good marketing strategy, otherwise you... Continue reading...
Have You Done Your Research? Know Your Competitors & Audience
So in my last blog I mentioned how important research is to make a successful campaign. Today I will discuss what exactly you need to research... Continue reading...
Can You Double Your Fashion E-Commerce ROI by Improving Your Ad Writing? (Pt 2)
Okay, so last month I introduced to you how the combination of PPC (pay per click) and SEO (search engine optimisation) can increase your return... Continue reading...
Can You Double Your Fashion E-Commerce ROI – Pt 1
We are all now very aware that fashion retailers are feeling the brunt of the decline of the UK’s economic climate over the years and some may... Continue reading...