On the 31st of May, ThoughtShift, a Brighton-based digital marketing agency published a free Google Analytics Guide, called ‘Dr Analytics: Or How I Learnt to Stop Worrying and Set up Goals in Google Analytics’. A recent study from [DBD Media] found that 73% of ecommerce businesses had inflated traffic data in Google Analytics due to not filtering out their team’s website usage and of 50% of online retailers aren’t tracking goals at all. The guide is available to download, globally, from the ThoughtShift website. The main benefits this guide delivers include explaining which goals are right for which objectives and how to set up the desired goals. Ultimately, if you can track it you can improve it.
When was the last time you bought a newspaper? Can’t remember? That’s fair enough, what with a world of information at our fingertips on a number of different platforms, it seems that the daily trudge down to the local convenience store, or the quick stop before the train, has become an archaic way of digesting world news. Newspapers have been pushed to the forefront of the digital war where it’s adapt or die for traditional media.
Clicking "Like" on Facebook can reveal intimate details about your personality
Clicking the "Like" button on Facebook can reveal a lot more about you than just your taste in music, books, brands and hobbies. According to a study by psychologist Michal Kosinski and his team at the University of Cambridge as well as Microsoft Research, it can also reveal many other things about a person such as sexual orientation, drug use, intelligence, religious affiliation, openness and even whether your parents separated before you were 21.
Okay, so for many fashionistas out there (with the right budget) the long awaited launch of Victoria Beckham’s eCommerce site was an absolute godsend! No longer would you have to hunt around the various luxury UK stockists to find the dress you have been admiring from the catwalk since fashion week, only to be left disappointed because by the time you find the stockist, they no longer have your size! Urggggh!!! Yes, we all hate it when that happens; me especially. Read the full article
On the 1st of June 2013 ThoughtShift will officially launch a charity fundraising competition, splitting their staff into two teams, The Red Team and The Blue Team. Each team has one year until the 1st of June 2014 to raise as much money as possible for their chosen charity through digital marketing and fundraising activities.
The Blue Team will be fundraising for The Starr Trust and The Red Team will be fundraising for The Clock Tower Sanctuary. The Starr Trust is a children’s charity which funds a number of educational and extracurricular programmes to help children achieve their personal goals. The Clock Tower Sanctuary is a charity dedicated to helping homeless young people get back on their feet and provides them with the same opportunities as other young people.
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Do you get frustrated when you are looking for useful information and the search results are filled with spammy, inadequate, ‘thin’ content that does not answer your question? We all do! It was to combat this scenario that Google released its first Penguin Update back in April 2012.
This update aimed to stop webpages that do not contain useful, engaging, relevant information from ranking highly in the search results just because they have the keyword many times, in the right places, or have lots of links, or have content that is a duplicate of content elsewhere on the web.
Google Penguin Update 4 aka the Google Penguin 2.0 Update is a continuation of that work.
We all seem to be clinging to the last bit of privacy that is left in our lives; although we all are giving it willingly away, by sharing our thoughts, photos, and oh so private moments, on social media platforms each day. We should just agree that privacy is dead and if you don’t join in you almost don’t exist as a person. What do I mean? Well when was the last time you looked in a phone book to find an old friend? Isn’t your first step looking to find them on Facebook? Recently my neighbour told me that his kids (he didn’t know existed) found him on Facebook – I wasn’t sure if this was sad or great.
The future of shopping is likely to change in the future. Even now, technology is being developed to help consumers buy online. Soon the need for the high street will be abandoned and instead interactive augmented reality Apps will help shoppers choose clothing, furniture and buy food online easily through mobile devices. Read the full article
Content and design are two different sides of the same coin; one cannot be without the other. There are many ways that content can be used to create a compelling website, and the same goes for design. Lately though, we’ve seen a shift from the two existing separately and witnessed an interesting co-dependent relationship between the two Read the full article