SEO Training Courses

Our bespoke SEO courses are designed around you in a handmade pick and mix style that delivers just what you want and are ideal for groups. Gain hands-on experience with the latest SEO tactics in a custom-built training service that is completely tailored to you. Request your free SEO training analysis

How our SEO training works

Step 1

Consultation

Step 1 graphic

We listen to you and your organisation’s needs, to help you reach your training goals

Step 2

Skills Audit

Step 2 graphic

You share your skills so the course delivers your desired learning outcomes

Step 3

Course Creation

Step 3 graphic

Bespoke courses created by digital marketing specialists who are experts in the field

Step 4

Training Delivery

Step 4 graphic

Flexible training delivered at our Brighton facility or your offices to best suit your team

Browse our example SEO training courses

SEO Beginner Training Courses

You’ll Learn

  • An introduction to how search engines work
  • How to perform a technical audit on your site
  • How free tools can help you review your site
  • How to do keyword research
  • How to analyse and optimise content for SEO
  • The right way to do link building post the Google Penguin update
  • How to use competitor analysis tools to find quick wins for your site
  • How to create SEO check lists

Course Agenda

  • 09.00 Registration with refreshments
  • 09.30 Introduction to SEO
  • 11.00 Tea and coffee break
  • 11.15 Most common search engine ranking issues
  • 12.00 An introduction to keyword research
  • 13.00 Lunch
  • 14.30 An introduction to SEO copywriting
  • 15.00 Easy link building techniques
  • 15.15 Tea and coffee break
  • 15.30 SEO tools to help you get found on page 1
  • 16.00 Best practice SEO management checklists
  • 16.30 Finish

 

“We were launching a new website and I was worried my SEO skills were a little rusty. I came away from the SEO training confident my knowledge was now bang up-to-date.”

Kate McCaul, Lead Digital Producer, The Law Society

Suitable for…

Those looking for an introduction into the world of SEO with little to no experience

SEO Advanced Training Course

You’ll Learn

  • An introduction to SEO in 2015
  • A history of algorithm updates including Google Panda, Penguin and Hummingbird
  • How to run a SEO audit and solve technical issues on your website for improved SEO
  • Audience, product & competitor keyword analysis
  • How to create a keyword strategy that drives conversions
  • How to optimise your website’s content with keywords, internal linking and images
  • How to build content, social and brand links to create healthy link diversity
  • How to create a SEO strategy that achieves your business objectives
  • How to use Google Analytics & Webmaster tools to improve SEO
  • How to analyse rankings, traffic and conversions to create SEO reports

Course Agenda

  • 09.00 Registration with coffee
  • 09.30 An overview of SEO in 2015 with industry case studies
  • 10.30 Tea and coffee break
  • 10.45 Technical SEO set up & analysis
  • 11.45 Advanced keyword research & strategies
  • 12.45 Lunch
  • 13.45 Best practice meta data copywriting for title tags and descriptions
  • 14.15 Content strategies to maximise traffic and sales
  • 15.00 Tea and coffee break
  • 15.15 “White hat” link building strategies to increase domain authority
  • 15.45 SEO strategies & planning
  • 16.15 SEO reporting and key performance indicators
  • 16.30 Finish

 

“We were launching a new website and I was worried my SEO skills were a little rusty. I came away from the SEO training confident my knowledge was now bang up-to-date.”

Kate McCaul, Lead Digital Producer, The Law Society

Suitable for…

Delegates who are familiar with SEO but want to gain a better understanding of hands on, practical tactics and strategy

SEO Masterclass Training Course

You’ll Learn

  • An introduction to SEO reporting tools and metrics
  • Using Google Analytics to benchmark your existing SEO results
  • How to analyse SEO data to identify website performance issues
  • How to develop a website from the ground up for search engine optimisation
  • How to enhance user experience and reduce bounce rate post Google Panda, Penguin & Hummingbird updates
  • Techniques for video SEO
  • How to optimise for mobile SEO
  • Advanced strategies for SEO migration
  • How to use Google Analytics to set up goals, events and funnels for SEO
  • How to design the perfect search architecture for your keyword strategy
  • Meta data optimisation strategies for eCommerce, publishing and lead generation sites
  • SEO copywriting for content, category & product page meta data
  • How to develop your domain authority by securing high quality links
  • Link building strategies for eCommerce, lead generation and publishing sites
  • Link building mix – top 25 ethical “white-hat” ways to increase inbound links in 2014
  • Advanced link analysis – tools to filter and segment high value link opportunities
  • How to use online PR to get high value links from top bloggers, social media influencers and online press
  • Techniques for developing stronger outreach messages using value propositions
  • SEO strategies for eCommerce, publishing and lead generation sites
  • SEO case studies demonstrating SEO strategy for the retail, fashion, travel and software industries
  • SEO campaign management – prioritising teams and tasks to achieve your SEO goals
  • SEO reporting – presenting results and making recommendations to senior management

 

“We were launching a new website and I was worried my SEO skills were a little rusty. I came away from the SEO training confident my knowledge was now bang up-to-date.”

Kate McCaul, Lead Digital Producer, The Law Society

Suitable for…

Delegates who have previous experience working on elements of SEO campaigns but want an expert level understanding of the latest industry updates and tactics used by SEO professionals

Brands we've trained

Our SEO training prices

Our flexible SEO training prices are based on the location of training, group size and course design.

From £250 per person

(Based on a group of 6)

Request your free training analysis

Our expert trainers will contact you to analyse your needs

Get in touch