How our social media training works

Step 1

Consultation

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We listen to you and your organisation’s needs, to help you reach your training goals

Step 2

Skills Audit

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You share your skills so the course delivers your desired learning outcomes

Step 3

Course Creation

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Bespoke courses created by digital marketing specialists who are experts in the field

Step 4

Training Delivery

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Flexible training delivered at our Brighton facility or your offices to best suit your team

Browse our example social media training courses

Social Media Beginner Training Courses

You’ll Learn

  • An introduction in social media in 2015
  • An introduction to social media strategy for businesses
  • How to set up and run Twitter, Facebook and LinkedIn profiles
  • How to use community management tools and perform community analysis
  • How to write interesting content for social media marketing
  • How to use influencer research tools to outreach to influencer and increase brand reputation
  • How to report on key social media metrics to inform social media strategies

Course Agenda

  • 09:00 Registration
  • 09:30 An introduction to social media in 2015
  • 11:00 Tea and coffee break
  • 11:15 Social media profile optimisation
  • 12:00 Identifying and analysing your communities
  • 13:30 Lunch
  • 14:30 Content creation for Twitter, Facebook & LinkedIn
  • 15:15 Tea and coffee break
  • 15:30 Daily social media marketing management
  • 16:30 Finish

“Very good broad overview of processes and applications, very knowledgeable trainers!”

Celena Bretton, Web Publishing Manager, The Law Society

Suitable for…

Those looking to understand the uses for different social media platforms and get started with social media promotion for their brand

Social Media Advanced Training Course

You’ll Learn

  • An introduction to social media in 2015 including case studies
  • How to perform audience analysis to find out what they’re talking about online
  • How to perform competitor analysis to see how they’re engaging with your audience
  • How to use community research to shape community strategy
  • How to apply social media infrastructure and policies across Twitter, LinkedIn, Facebook, Pinterest and Google+
  • How to develop tone of voice guidelines that resonate with your brand
  • Content strategy from content planning to creation
  • Intelligent community management using response maps and service level agreements
  • How to outreach to influencers with a value proposition using influencer mapping and monitoring
  • Social media marketing planning and reporting best practice

Course Agenda

  • 09:00 Registration with coffee and pastries
  • 09:30 Social media marketing overview
  • 11:00 Tea and coffee break
  • 11:15 Community research techniques
  • 12:00 Content creation strategies
  • 13:30 Lunch
  • 14:30 Community management tools
  • 15:00 Influencer outreach step-by-step guides
  • 15:15 Tea and coffee break
  • 15:30 Social media planning and reporting best practices
  • 16:30 Finish

“Very good broad overview of processes and applications, very knowledgeable trainers!”

Celena Bretton, Web Publishing Manager, The Law Society

Suitable for…

Delegates with previous experience of using social media, wanting to gain expert tactics in social media marketing across different platforms

Social Media Masterclass Training Course

You’ll Learn

  • An introduction to social media marketing reporting tools and metrics
  • Advanced community research tools and techniques – from social media monitoring to surveys
  • Community sentiment – analysing negative, positive and neutral comments
  • Social media monitoring analysis – identifying service, product and content opportunities
  • How to develop your social media platform mix
  • Advanced platform techniques for Blogging, Twitter, LinkedIn, Facebook, Google+, Pinterest, YouTube, Instagram, SlideShare and more
  • To develop your branded content strategy for social media marketing
  • How to design your story architecture based on your community research insights
  • How to create your editorial calendar
  • Create seasonal and event content – from special offers to Christmas
  • How to create themed content – categories, products and solutions
  • How to curate content – guest blogs to APIs and widgets
  • Managing communities that regularly participate in conversation and share content
  • Community management strategies for eCommerce, publishing and lead generation sites
  • Advanced social media policies and procedures
  • Internal stakeholder communications
  • Automated social media management tools – Hootsuite, Buffer & Raven
  • Community engagement planning
  • Developing your social brand reputation by cultivating influential fans and followers
  • Influencer strategies for eCommerce, publishing and lead generation sites
  • Identifying brand advocates to support other community members
  • Researching high value influencers to support your campaigns
  • Nurturing press relationships with editors and journalists to grow brand reach
  • Creating brand partnerships with like-minded brands to increase lead generation and sales
  • Increasing community engagement, brand reputation and conversions using the ThoughtShift LASER™ model
  • Social media marketing campaign strategies for eCommerce, publishing and lead generation sites
  • Social media marketing strategy case studies for retail, fashion, travel, software and financial services
  • Social media marketing campaign management – prioritising teams and tasks to achieve your social media marketing goals
  • Social media marketing reporting – presenting results and recommendations to senior management

“Very good broad overview of processes and applications, very knowledgeable trainers!”

Celena Bretton, Web Publishing Manager, The Law Society

Suitable for…

Active social media users who are looking to hone skills like community management and influencer outreach and learn the latest updates for different social media platforms as used by industry professionals

Brands we've trained

Our social media training prices

Our flexible social media training prices are based on the location of training, group size and course design.

From £250 per person

(Based on a training group of 6)

Request your free training analysis

Our expert trainers will contact you to analyse your needs

Get in touch