Furniture Retailer Gopak Increase SEO Revenue 82% Year on Year

ThoughtShift are pleased to announce the launch of a new furniture eCommerce SEO and PPC case study for leading UK folding table manufacturer and retailer Gopak. ThoughtShift has worked with Gopak since March 2013 collaborating with the Gopak team in order to deliver an integrated SEO and PPC campaign.

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Diane Ponting, Sales & Marketing Director at Gopak said this about the SEO & PPC campaign results:

“In the short time that Thoughtshift has been managing our SEO and PPC campaigns the positive results that have generated are testament to their hard work and understanding of both our products and our business model. With declining PPC stats, they have efficiently reversed this trend with Paid Search Revenue increasing by 30% YOY and Organic Revenue a staggering 82%. This is good news when our online presence becomes the core vehicle for generating direct sales.”

Helen Trendell, Managing Director at ThoughtShift said:

Gopak was facing a large amount of online competition from big retailers like Tesco, Amazon and Ikea for generic keywords and needed an agile strategic approach to their search engine marketing campaign in order to generate more website traffic and sales.

ThoughtShift used PPC tactics focusing on improving the Google AdWords QualityScore, lowering the cost per click and bettering the ad positions. SEO tactics such as aggregating reviews using Feefo and adding these to rich snippets helped to increase click-through to the website from the search results page and improved the conversion rate of visitors on the site by providing social proof.

Using these audience led and agile search marketing techniques, as well as through open collaboration with the team at Gopak, the campaign generated some excellent results including page 1 rankings for keywords such as “folding tables” and “school folding tables” and eCommerce revenue from search marketing increased by 46% year on year.”

Read the full case study to learn more about the search marketing campaign strategy and results.

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