Digital Marketing Training Academy
The ThoughtShift Digital Marketing Academy is the continuous learning programme that is designed to nurture fresh talent and develop the Digital Marketing Architects of tomorrow.
Our Digital Marketing Apprenticeship & Training Programme
ThoughtShift looks for apprentices with a wide range of skills whether they are analytical or creative, design or copy based. Our digital marketing apprenticeship / internship / trainee programmes will test and develop your skill set whilst also introducing you to a range of related skills that will enhance your overall employability in the digital sector.
Depending on the opportunity, the digital training programme and subsequent workload begins by looking at core organic, search engine optimisation (SEO) principles or the foundation of best practice for paid search (PPC). Following this, digital apprentices are given the opportunity to apply these new skills practically to digital marketing campaigns. You will then learn about the value of social media marketing and its impact on organic, customer engagement and revenue from a website. How to measure and report on digital marketing activity will be included in this. The next stage will be to co-create a digital marketing campaign for a client and learn all the factors which need to be considered to generate a successful online campaign and how to measure the success. The final stage will be to contribute to a digital marketing strategy.
You will work on a range of campaigns and will gain invaluable experience in B2C marketing, B2B marketing, eCommerce marketing and lead generation campaigns.
At the end of the initial qualifying period (3-18 months depending on the programme) the successful candidate should have a very full view of what goes into creating a digital marketing strategy, how to deliver parts of it to generate positive results and how to communicate those results to the client.
We are looking for someone who is hardworking, ambitious and has attention to detail. The only academic requirement is GCSEs, we can teach you everything we will need you to know. Ideally you will be active on several social platforms such as Twitter, StumbleUpon, Delicious and Facebook and may have your own blog. However, this is not a must, you just need to be active online and have a good writing style.
We’re currently looking for an enthusiastic paid media intern, with the following skills:
- A strong communicator, both written and verbal
- A good head for and interest in working with numbers
- Confident grasp of Microsoft Excel
- A very good eye for detail
- A natural problem solver using your own initiative
- Strong organisational and analytical skills
Remuneration will depend on the circumstances. Every member of the ThoughtShift Academy follows a structured training programme to ensure that you develop core skills for your career. You will also be learning from thought-leading Digital Marketing Architects in the team who practice what they preach and can show you how to apply academic skills to the workplace.
The ThoughtShift Academy should give you the step up you need into your digital career. Wherever your digital skill set lies the idea is that from the broad range of expertise in the team you will learn more not only about your specialism, but how that fits in to the bigger digital strategy picture. This will help you to understand why and how digital marketing decisions and plans are made and enable you to be a stronger asset to any digital and or marketing team.
Successful applicants to the ThoughtShift Academy have gone on to a range of careers, see what they have to say:
Will Chivers – Online PR Consultant at ThoughtShift Ltd
“As a graduate of the Internship academy, I have been tremendously mentored in order to be equipped in the digital marketing world. They have given me an understanding and knowledge in all areas of digital marketing from SEO, PPC, to Online PR.
In addition to this great learning experience, ThoughtShift made sure to understand where my skill sets lie so they can work with me to develop those skills and be in a great position to kick start my career in this industry.”
Olivia Collins – Digital Marketing Executive at ThoughtShift Ltd
“The internship was a great way to gain practical experience in an ever changing industry after uni. Every employer seems to want you to already have experience when you’re just starting out, ThoughtShift work with you to give you that experience and knowledge.”
Charlie Byard – Digital Marketing Consultant at ThoughtShift Ltd
“Charlie Byard – The ThoughtShift Digital Marketing Training Academy was exactly the role I needed to pursue a career in Digital Marketing. After a digital marketing apprenticeship, I was unsure which way to go. Employers are really keen to employ candidates with experience, but that’s difficult to get for students and even harder for those without a degree.
ThoughtShift gave me the platform to learn industry leading techniques in a fast paced and friendly environment.”
Pinky Lee – Digital Marketing Consultant at ThoughtShift Ltd
“The well-structured training program, clear processes and abundant resources that ThoughtShift provided, as well as the warmth with which I was received, gave me confidence in pursuing this career path and a strong foundation in the digital marketing industry. Any industry starter who experiences early on how greatly ThoughtShift values organisation, training, the sharing of ideas, and happiness, would have high expectations of future roles in the industry.”
We are currently looking for new candidates for the ThoughtShift Academy who are available to start soon.
Please apply by sending your CV, availability and answers to the following questions (500 words max) to firstname.lastname@example.org
- Identify a social media marketing campaign that has captured your attention
- What is, in your opinion, the best blogging platform and why?
- What would you bring to the team picnic?
- Identify a current news story that might affect our job
- What is your Friday evening pub order?
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