Icon Live

Icon Live case study

World leading fashion accessories supplier offering wholesale and concession services

ThoughtShift provided Web Development, SEO & Analytics services

The Situation

A fashion accessories company wanted to launch a new website as part of their re-branding. The website needed to be built on a tight deadline, incorporate a job database with search functionality and maintain current SEO authority.

Website project delivered on time within 2 months

The Solution

  • Worked collaboratively with the Icon Live team to ensure that the website design accurately reflected the brand values
  • The website was built in Drupal to allow the content to be easily edited by the team at Icon Live and to handle the job search functionality
  • Carried out keyword research to identify new opportunities to rank and checked the rankings for the old site to ensure these were maintained
  • Meta data optimisation applied the target keywords to title tags and meta descriptions
  • Performed 301 redirects for all URLs on the old website to migrate authority to the new site
  • Set up Google Analytics to track conversions on the new website
  • Created a customised MailChimp email sign up form to capture email addresses and record customers’ area of interest
  • Carried out training for Icon Live employees and wrote a bespoke manual to ensure that the Icon Live team could update the website CMS easily

The Results

  • Responsive website designed and built to work across different browsers, desktop, tablet and mobile devices
  • Website project delivered on time within 2 months
  • Previous SEO rankings maintained in search engine results such as Google and Bing
  • Traffic increased by 22% year on year within 2 months of launch
  • Average time on site increased by 13% within 2 months of launch
  • Job applications increased by 94% within 2 months of launch

“Everyone is so pleased with the results and it was a completely pain-free process. We look forward to working with the ThoughtShift team on new developments in the future as we continue to take our website to the next level”

Craig Dunn - Head of Visual Marketing at Icon Live
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