The Perfect pamper

The Perfect Pamper case study

Pamper party experiences for hen, birthday and corporate parties in Brighton and London ThoughtShift provided web development, PPC and SEO

The Situation

PPC reporting uncovered insights about potential lead generating keywords

A VAT registration and returns provider wanted to increase traffic and leads to a brand new website

The Solution

  • A SEO audit optimised the site’s content and meta data for relevant keywords
  • PPC keyword research identified the best keywords to reach eCommerce businesses
  • Google AdWords account set up structured the campaigns so each advert would be as relevant as possible to each keyword e.g. VAT returns advert only showed VAT returns related keywords
  • Ad copywriting created engaging adverts that drove relevant clicks through to the website
  • Landing page optimisation improved relevancy of keyword searches
  • PPC reporting uncovered insights about the best lead generation keywords and enabled the most effective tactics to be implemented
  • Bid optimisation moved budgets to the best performing campaigns and turned off underperforming adverts to increase the Google AdWords Quality Score

The Results

  • The website was found in search results for keywords including “VAT registration” and “VAT registration Ireland” the day the new site went live
  • Organic traffic to the site increased incrementally on a monthly basis
  • New leads were generated from within 24hrs of launching the Google AdWords campaign

“”Search marketing is an important part of getting the SIMPLYVAT.com brand seen by the right audience. I have been so impressed with how ThoughtShift has helped me to increase our brand reputation and ensured that the site is as easy to find in search engines as it is to register your business. Within hours of the campaign launch leads have been coming through!”

Claire Taylor – Founder of SIMPLYVAT.com

“Search marketing is an important part of getting the SIMPLYVAT.com brand seen by the right audience. I have been so impressed with how ThoughtShift has helped me to increase our brand reputation and ensured that the site is as easy to find in search engines as it is to register your business. Within hours of the campaign launch leads have been coming through!”

- Claire Taylor – Founder of SIMPLYVAT.com
Simply VAT Testimonial