What Analytics services are available?
Whether you’re interested in getting more actionable insights out of your analytics or are looking to set up analytics on a brand new site, our analytics consultants can provide advice on a project or ongoing basis.
- Analytics Strategy
- Analytics Audit
- Google Analytics Set Up
- Google Content Experiments Set Up
- Social Media Analytics Set Up
What’s our approach to Analytics?
You’re only as good as your data
Making sure web analytics tracking is set up correctly and is monitoring your business goals can show you more than you bargained for, either what your website is doing at the moment is disguised or horror of horrors, your pay per click data hasn’t been separated from your organic data and you could have been making decisions on inaccurate data. Creating a separate thank you page to show upon completion of each form that gets filled out on your site is the best way to monitor how many leads you get, although event tracking can monitor on-click events such as downloads.
Converting keywords is the game
The first place we’re likely to have a sneak peak at as soon as we get a chance to lift the hood and have a look at your data is your organic search keywords sending traffic. This report gives us all the goss’ on which keywords your site is ranking for – you wouldn’t be getting traffic from natural search unless you were ranking in the likes of Google for those keywords. Next we’ll sort your data to see which of the keywords are sending the most conversions, such as leads or transactions and these are the gems that unlock where you should be focusing your resources and what to base your next content marketing plans on.
Multi-attribution conversion funnels – yummy!
Yes there’s nothing more we like than chowing down on a tasty conversion funnel path to discover that 80% of your traffic comes to your site more than 4 times before purchasing and that whilst your last-click pay per click data shows it’s not selling enough to be worthwhile the multi-attribution report shows that 30% of your direct traffic revenue is assisted by paid search. All of a sudden, you can prove your hunches and see how well your marketing rocks… together.
What can we do for your Analytics?
Fill out our Analytics Questionnaire, return to us and we’ll let you know how we can help.
Tell us what you need…
Download our Analytics Questionnaire