What Content Creation services are available?
Content Creation Consultancy
100% of the ThoughtShift team create content. Whilst some of us write for fashion and lifestyle brands, others write for B2B technology buyers. Some content is very short, limited to just a few characters, whilst others write swathes of long copy for websites, whitepapers and guides. It’s not limited to words either. There’s infographics, presentations and pins too. All designed to be found, absorbed, engaged with and shared.
- Content Strategy
- Content Audit
- Copywriting Tone of Voice
- Content Creation for Websites
- Content Marketing
What’s our approach to Content Creation?
Tone of voice discovery
Our content experts start a new content mission by developing a brand language that engages the people your brand wants to connect with. Bold, inspiring or down to earth, creating an engaging style to suit your company with a consistent tone of voice that can be used across the business is how more of your communications will resonate with your intended audience. If your customers are listening, that’s a great first step.
Content strategy scoping
Of course, saying the right things is pretty important too! Using keyword and competitor research tools to understand popular words your customers are using really helps to pin point exactly what content to create. Website copywriting then becomes a doddle when you have a list of structured pages with the key elements of what to cover.
Content is king
Always has, always will be. If you’re planning a new website and are looking to edit what’s already on the current site, a friendly word of warning; moving content, rearranging page structures and even removing individual words can dangerously harm your current search engine rankings - literally killing your traffic, leads and sales overnight. ThoughtShift can help you analyse your existing website analytics to see which keywords are already sending natural search traffic and ensure those keywords are fully protected at all times – in fact, just like you’d expect royalty to be treated really.