What Content Creation & Content Marketing services are available?
- Content Marketing Consultancy
- Content Strategy
- Content Audit
- Content Creation
- Website Content
- SEO Copywriting
- Social Media Content
- White Papers
What’s our approach to Content Marketing?
Tone of voice discovery
Our content experts start a new content mission by developing a brand language that engages the people your brand wants to connect with.
Bold, inspiring or down to earth, creating an engaging style to suit your company with a consistent tone of voice that can be used across the business is how more of your communications will resonate with your intended audience.
If your customers are listening, that’s a great first step.
Content gap analysis
Starting with keyword and competitor research tools, we understand popular words your customers are using to understand where gaps in your current content exists.
Buyer persona development
ThoughtShift uses buyer personas to craft finely tuned profiles of your ideal target customers - their job title, their location, their salary, their interests and most importantly what problems your product/service solves.
Brand messaging creation
Combine these insights with what you want your brand to be known for and you can create beautiful messages that connect with the people who matter - your audiences.
Content marketing is so much easier when you know who you're trying to communicate with and what you want to say. We've helped many clients who've struggled with new content ideas before, but once we've helped them segment their audiences into buyer personas and learned what their brand wants to shout about it, it unlocks a world of possibilities.
Once you've got yourself a content strategy, we break it down into an editorial calendar that ties in with seasonal activity, particularly Christmas / New Year / Summer peaks (depending on whether you're a travel, fashion, retail or other type of client).
ThoughtShift can help you analyse your existing content website analytics to see your most popular pages, together with which keywords and social networks are already sending organic traffic. We can then ensure those keywords are fully protected at all times. We can also find the pages that have the highest bounce rates and exit rates to decide how best to decommission that content.
If you’re planning a new website and are looking to edit your most precious asset - the content that’s already on the website. A friendly word of warning - moving content, changing URLs, rearranging page structures and even removing individual words can seriously harm your current search engine rankings. Literally killing your traffic, leads and sales overnight. Please request a free content consultation for some friendly advice.
ThoughtShift can extend your team to help you create all types of content that are naturally optimised for SEO, Social Media and Conversion Rate Optimisation. We can work on a per item basis so you know exactly what you're getting or bundle content creation in with our other digital marketing services to provide you with an even greater return on investment.
Free content marketing consultation
Contact us for free advice and guidance on how content marketing could increase your brand awareness, traffic and sales.