SMX London 2017 – What’s Sizzlin’ at Search Marketing Expo

Now established for over a decade, SMX returns to London on the 23rd and 24th May 2017 to showcase the latest from the search marketing industry.

SMX Logo

Organised by search marketing news behemoths, Search Engine Land, we’ve curated our hottest tips for what we recommend delegates check out at this year’s UK event:

SEO & Content Highlights at SMX 2017

Latest in Advanced Technical SEO

Promising a deep dive into the “murky world of website infrastructure” – we couldn’t think of anywhere better to immerse ourselves personally – this is the session to catch if you’re planning on launching a new website in the next year. Complex technical SEO issues such as HTTPS vs HTTP, international and mobile URL structure and geo/rel tag best practice will all be covered.

Faster: How To Develop Content That Converts More Quickly

Leveraging multiple data sources including website analytics, CRM databases and call tracking, Bill Hunt, co-author of the best selling book “Search Engine Marketing, Inc.” will demonstrate how to extract conversion insights to create content using real examples from Fortune 100 companies. If you miss the session, read our step-by-step guide on how our team uses conversion data to inform content strategy.

Optimising Content for Voice Search & Virtual Assistants

Ever since the Google Hummingbird Algorithm Update way back in 2013, improving question based content has been an essential part of our SEO strategies. With John Lewis recently investing £4 million in instore assistants supported by iPhones, this is most definitely where the world of search is going to continue to develop in the future.

Hummingbird Graphic

Paid Search & Social Advertising Highlights at SMX 2017

21 Ways to Fine-Tune a PPC Account

With no less than 21 guaranteed ways to improve your Google AdWords Quality Score, this session promises to eliminate waste from your current media spend. No doubt adding Negative Keywords is going to feature – the last thing you want to be doing is paying for clicks from people looking for “cheap dresses” because you’re bidding on broad match “dresses” terms, when you sell designer luxury gowns!

Spot-On Targeting with Location-Based Ads

Based on evidence that 63% of smartphone users want ads to be customised to their location, this session looks at how brands with bricks and mortar stores can use location based ad targeting to drive store footfall and increase PPC conversion rates compared to non-targeted ads.

Picture - lady with phone texting

Source: Hamza Butt

Taking Audience Targeting to The Next Level

If you’ve ever wanted to know how to use audience insights to create personalised ad creatives using AdWords, Google Analytics and Facebook Advertising data then this 75 minute session is not to be missed, uncovering exactly how to approach paid media campaign analysis on a step by step basis.

Social & Digital PR Highlights at SMX 2017

SEO & Social: A Match Made In Marketing Heaven

In a little under an hour, you can discover that technical perfection and building fruitful relationships aren’t so different after all and the benefits of integrating your Social PR and SEO efforts can lead to super-charged digital marketing results. A strategy proven with this award-winning campaign.

Harnessing The Power Of Facebook Sequential Ads

If you’ve not yet dipped your toe in the water of sequential advertising, in a nutshell users are served a series of ads with the idea of moving them through the buying journey from awareness, to consideration, to conversion. This presentation includes evidence of how this approach dramatically increases conversion compared to ads only asking for the sale. In the interim, take a peek at some Facebook Sequential Video Ad examples.

Harnessing The Power Of Online Reviews

One of our favourite subjects (encapsulated in this Feefo review case study of epic proportions)! This half hour roundup will give you the low down on how 88% of consumers trust online reviews as much as a personal recommendation. As well as how to deal with negative comments and capture more rave reviews to improve your quality of service, customer satisfaction, customer retention and customer acquisition.

Digital Marketing & Analytics Highlights at SMX 2017

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Source: Flood G

Integrating Search Into Cross-Channel Marketing Campaigns

As award-winning integrated digital marketing specialists, this session gets us very excited indeed! Featuring an integrated search marketing case study for Littlewoods, you’ll learn how a multi-touch digital marketing campaign involving SEO, PPC and Facebook can amplify multi-channel retail sales by targeting the customer throughout the buying journey – especially for Christmas trading peaks.

Fun With Google Analytics

Mmmm, tasty, delicious data served up in an entertaining way, what could be a better start to an afternoon? This session takes a look at how to extract data from Google Analytics to inform SEO, PPC and other marketing campaigns.

Data Driven Marketing: A How-To Guide

With building a data stack a pre-requisite for 21st century marketing, this session promises to take participants through a whirlwind journey on how to set up and use data to enable hard-nosed marketing decisions to be made.

So there’s a huge amount packed into just 2 days from 23rd May to 24th May 2017 and this is just our highlights.

Grab yourself tickets at: http://marketinglandevents.com/smx/london/rates/

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