ThoughtShift and Calumet Announced DRUM Search Awards Finalists 2016

ThoughtShift has been announced as a finalist in The Drum Search Awards 2016 for work on Calumet’s integrated search engine marketing campaign within the category Best Integrated Strategy or Campaign – SEO & PPC

The DRUM Search Awards Finalist 2016

Calumet is a leading photographic equipment and accessories retailer established in 1939. With physical stores as well as an eCommerce site, Calumet provides the keen amateur to the professional photographer with everything they need to get the perfect shot.

The nominated campaign integrated organic search and a number of paid media channels such as Facebook Ads, Criteo, AdWords and Google Shopping to reach target audiences of semi-professional photographers and photography students. 

Sian Gray, Marketing Manager at Calumet commented, “We have been very pleased with the results of our integrated SEO and PPC campaign which has resulted in a 294% increase in revenue from search engines”.

Managing Director and Co-Founder of ThoughtShift, AJ Coutts commented:

“We’re excited to be DRUM Search Awards finalists for our work with Calumet on their integrated search marketing campaign. Our ThoughtShift Buying Intent MethodologyTM drove a 147% year on year increase in organic search revenue, a 239% year on year increase in paid media revenue and delivered a 43:1 ROI on Facebook Advertising. By working collaboratively with the Calumet team, and integrating organic and paid media strategies through audience and data analysis we were able to create this award nominated campaign.”

With judges including Matt Bush, Agency Director at Google, The Drum Search Awards aim to recognise and celebrate the most innovative, creative and effective search campaigns in both the PPC and SEO sectors. 

The winner of The Best Integrated Campaign category will be announced at a black-tie ceremony on the 8th June at the Marriott Grosvenor Square, London.

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About the author: Olivia Collins

Olivia has over 3 years of digital marketing experience, with expertise in digital strategy across content, email marketing and social media. With a degree in Advertising and Brand Management Olivia designs strategies that provide audiences with useful content and has successfully delivered B2C and B2B email marketing campaigns generating thousands of pounds for brands like Calumet Photographic and Employer Advice.

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