ThoughtShift has won the Marketing Performance Measurement category of the CIM Marketing Excellence Awards for a digital marketing campaign with Berkshire Hathaway furniture company, Roomservice by CORT.
The winning campaign was ThoughtShift’s SEO & PPC campaign for Roomservice by CORT which used the ThoughtShift Agile Digital MethodologyTM to increase lead generation by 183%, exceeding the target by more than 7 times.
The CIM Marketing Excellence Awards ceremony took place at the Grosvenor House Hotel in London with an elegant three course dinner and champagne reception. Laura Shepherd, Senior Marketing Manager from Roomservice by CORT, was thrilled to receive this award:
“This integrated SEO and PPC campaign generated some really great results including an increase in lead generation by 183%, number 1 organic rankings in Google and decreased cost per lead by 79%. We have a great relationship with ThoughtShift and with the collaboration of our in house team this has led to our CIM Marketing Excellence Awards win!”
Managing Director and Co-Founder of ThoughtShift AJ Coutts was in attendance for the awards ceremony and said:
“Being recognised by the Chartered Institute of Marketing for our work with Roomservice by CORT is a milestone for ThoughtShift. The campaign’s success was driven by our audience led strategy and campaign delivery. I am so proud of the Roomservice by CORT account team, led by our new Head of Digital, Alexandra Coutts and supported by myself and Christina Rutherford, as well as the entire team for their work delivering such excellent results for this valued client.”
Last year ThoughtShift was a finalist in the CIM Awards for our work with Oliver Bonas in the FMCG/Retail category, so we’re delighted to have cracked it this year! Competing alongside well established agencies and multinational brands like Barclays, Benefit and Maplin, we’re so proud our team have shown what’s possible with creativity and determination.
To see the team’s reaction to winning, watch the video.
To learn more about the Chartered Institute of Marketing Awards, visit their website.