Digital marketing agency ThoughtShift has been shortlisted for work with luxury watch winder and jewellery storage brand WOLF in the Digital – SEO category of the Chartered Institute of Marketing (CIM) Marketing Excellence Awards 2016.
This marks the third year in a row that ThoughtShift has been shortlisted for a CIM Marketing Excellence Award, having won the Marketing Performance Measurement category for work with Roomservice by CORT last year.
The nominated SEO campaign took place in 2015 and was based on work for the UK site of this transatlantic brand. The SEO campaign for WOLF gained page 1 rankings for keywords such as “watch winders” and increased organic traffic by 155%. Simon Wolf, Director and CEO of WOLF spoke on the campaign results:
“ThoughtShift have more than exceeded my expectations. They are thorough and detailed, providing me with reports that are easy to understand and logical. In the UK the increase has been a whopping 505% – all in all we are very happy with the results!”
“It’s a pleasure to announce the finalists of the Marketing Excellence Awards,” comments Chris Daly, acting chief executive of CIM. “We’ve seen some fantastic entries this year and it is already clear that this will be a great representation of our industry’s hard work over the past 12 months. The finalists are varied, innovative and showcase a range of high quality campaigns. The point in these Awards is to remind us why we do what we do, and to demonstrate the impact that creative and well delivered marketing can have across businesses.”
Managing Director and Co-Founder of ThoughtShift, AJ Coutts, commented “We’re so proud to be shortlisted in the Chartered Institute of Marketing Excellence Awards 2016 in the Digital – SEO category for our work with WOLF. Using the ThoughtShift Buying Intent MethodologyTM this eCommerce SEO campaign generated some excellent results that helped to increase sales and ROI.”
The CIM (The Chartered Institute of Marketing) Marketing Excellence Awards are an annual event created to highlight, celebrate and promote excellence within the field. These provide individuals, teams and agencies from across the marketing industry with the opportunity to showcase their successes and the impact of their campaigns. The Awards are open to any organisation within the UK regardless of size, sector or industry. The winners will be presented at the award ceremony at the Grosvenor House Hotel on April 14th 2016.