ThoughtShift Named as Finalist in Four Drum Search Award Categories

ThoughtShift has been shortlisted across four categories in The Drum Search Awards 2015. The four nominations were for SEO and PPC campaigns which ThoughtShift worked on for eCommerce clients Biscuiteers and Gopak.


ThoughtShift and luxury biscuit gift brand Biscuiteers were nominated in the categories Best Retail/eCommerce SEO Campaign, Best Consumer Products/Services SEO Campaign and Best B2C SEO Campaign. Additionally, ThoughtShift and leading UK furniture manufacturer and retailer Gopak were shortlisted in the category Best B2B PPC Campaign.

Becky Lynch, Head of Marketing at Biscuiteers commented on the nominations:

“We are over the moon to be shortlisted in The Drum Search Awards in three different categories. This eCommerce SEO campaign delivered some terrific results, increasing revenue from this channel by 77% year on year at our most lucrative time of year.”

Diane Ponting, Sales and Marketing Director at Gopak, said in response to the nomination “We have a wonderful relationship with ThoughtShift and we’re thrilled with the work performed on our eCommerce PPC campaign which delivered a 157% increase in paid search transactions and a 61% reduction in cost per sale from paid search.”

Managing Director and Co-Founder of ThoughtShift, Helen Trendell, commented: “ThoughtShift specialise in creating customer-focused, eCommerce search marketing campaigns, so we’re happy to be shortlisted in four categories, for our work on Biscuiteers’ and Gopak’s eCommerce SEO and PPC campaigns. Using our ThoughtShift Agile Digital MethodologyTM we achieved results such as a 44% increase in paid search revenue for Gopak and a 203% increase in organic traffic for Biscuiteers.”

This year The Drum Search Awards are judged by Matt Bush, Head of Performance at Google. Matt Bush believes The Drum Search awards are important for the industry because:

“Search is (in my somewhat biased opinion) the most effective and efficient Ad platform of all time, and is also (arguably) the first real-time, programmatic, data-led, native, contextually-aware marketing channel.”

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Category: Digital News

About the author: Olivia Collins

Olivia has over 3 years of digital marketing experience, with expertise in digital strategy across content, email marketing and social media. With a degree in Advertising and Brand Management Olivia designs strategies that provide audiences with useful content and has successfully delivered B2C and B2B email marketing campaigns generating thousands of pounds for brands like Calumet Photographic and Employer Advice.

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