PPC Training Courses

Our bespoke beginner and advanced pay per click (PPC) courses are designed around you in a handmade pick and mix style that delivers just what you want and are ideal for groups. Gain hands-on experience across Google Ads (formerly AdWords), Google Shopping and Bing Ads in a custom-built training service that is tailored to you. Request your free PPC training analysis

How our PPC training works

Step 1


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We listen to you and your organisation’s needs, to help you reach your goals

Step 2

Skills Audit

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You share your skills so the course delivers your desired learning outcomes

Step 3

Course Creation

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Bespoke courses created by digital marketing specialists who are experts in the field

Step 4

Training Delivery

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Flexible training delivered at our Brighton facility or your offices to best suit your team

Browse our example PPC training courses

PPC Beginner Training Courses

You’ll Learn

  • An introduction to PPC
  • How to create a Google Ads account
  • How to use keyword research to determine the best keywords to bid on
  • How Google Keyword Planner tool
  • An introduction to PPC ad copywriting
  • An introduction to bid optimisation including how to use bid management tools
  • How to manage PPC effectively by using PPC checklists and PPC reporting

Course Agenda

  • 09.00 Registration with refreshments
  • 09.30 Introduction to PPC and Quality Score
  • 11.00 Tea and coffee break
  • 11.15 Google Ads account set up
  • 12.00 Ad copywriting to win the most clicks
  • 13.30 Lunch
  • 14.30 Reducing costs by improving QualityScore
  • 15.15 Tea and coffee break
  • 15.30 Practical PPC techniques to increase conversions
  • 16.30 Finish


“Knowledgable trainer, relevant examples, practical learning.”

Toby Clarke, Marketing Executive, The Law Society

Suitable for…

Those new to Paid Media looking to get an understanding of PPC terminology, theory and tactics

PPC Advanced Training Course

You’ll Learn

  • An overview of PPC including case studies
  • The difference between buying and browsing keywords
  • How to identify keywords that your competitors are bidding on
  • How to use negative keywords to minimise spend
  • The impact of account structure and website design on PPC
  • The difference between PPC campaigns and ad groups
  • Best practice for Google Ads and Google Analytics
  • How to roll out new ad groups to increase relevance and reduce costs
  • Advanced ad copywriting techniques for PPC ads
  • Using ad site links and callout extensions to maximise ad real estate and click through rates
  • How to create and optimise landing pages for paid search best practice
  • Refining your bids based on keyword match type, time of day, budget and location
  • How to optimise shopping feeds for Google Shopping
  • How to set up remarketing campaigns
  • Advanced PPC strategies and reporting to increase lead generation and sales

Course Agenda

  • 09.00 Registration with refreshments
  • 09.30 An overview of PPC
  • 10.30 Tea and coffee break
  • 10.45 PPC keyword research techniques
  • 11.30 Google Ads campaign structures
  • 13.00 Lunch
  • 14.00 Ad copywriting best practices
  • 14.30 Landing page optimisation step-by-step guides
  • 12.45 Tea and coffee break
  • 15.00 Shopping and remarketing bid optimisation
  • 15.45 Advanced PPC strategies and reporting
  • 16.30 Finish


“Knowledgable trainer, relevant examples, practical learning.”

Toby Clarke, Marketing Executive, The Law Society

Suitable for…

Delegates with experience of PPC wanting to learn hands on tactics for Paid Media campaigns

Companies we've trained

Our PPC training prices

Our flexible PPC training prices are based on the location of training, group size and course design.

From £250 per person

(Based on a group of 3)

Request your free training analysis

Our expert trainers will contact you to analyse your needs

Get in touch