A Digital Marketing Guide to Fashion eCommerce
Tips to improve SEO & PPC campaigns, designed specifically for the fashion industry
30th April 2013
In the competitive world of fashion SEO & PPC, it pays to know your onions. This guide will give you all the hints and tips you need to give your SEO or PPC campaigns that competitive edge.
Google AdWords Pay Per Click (PPC) is one of the fastest marketing channels available to you to increase your leads and sales. But this does not make it a magic key to success, if you’re not making the most out of your PPC campaign you could just be flushing your money down the digital toilet.
Utilise our tips on ad writing and learn to harness the power of Google Merchant Centre and reviews to make sure that you’re getting the very most out of your PPC campaign, improving your click through and conversion rate.
Once you’re at the number 1 spot in the the search engine results pages (SERPs) this could send you 20% of the search traffic and seriously increase brand awareness. Don’t waste your time optimising for the wrong keywords, read our tips of competitor research and landing page optimisation to fulfill your consumer’s needs and keep them coming back for more!
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