Increase eCommerce Revenue
ThoughtShift clients grow eCommerce sales 3x greater than the UK average.
Be found where potential customers are looking to buy
Adopt an integrated search marketing approach to dominate the search results and be found by potential customers when they are looking to buy. Maintaining a strong presence in Google’s text ads, Shopping results and organic listings will help your business to acquire new customers and remain front-of-mind to existing ones.
Gain instant visibility with targeted Pay Per Click (PPC)
Pay Per Click will gain you instant visibility in the search results. eCommerce PPC best practice will ensure that your media budget is carefully managed to deliver maximum visibility for those search queries most likely to generate revenue, whilst minimising media spend on those less likely to convert.
Showcase your entire product range
Google Shopping is a very cost efficient way for eCommerce businesses to showcase their entire product range in the search results. Potential customers can see your products and the price alongside alternatives and therefore make an informed decision on whether they want to buy from you before they even click on your listing. Due to this strong buying intent, when done correctly, Google Shopping is a powerful way of generating eCommerce revenue.
“Our analysis has shown that ThoughtShift eCommerce clients get a 10.3X Return On Investment on average”
Helen Trendell, Managing Director & Co-Founder, ThoughtShift
SEO delivers infinite increases in incremental eCommerce revenue
Once your site ranks on page 1 of Google for relevant keywords, your site will receive a generous proportion of the clicks from people searching for products like yours, each and every month. Whilst SEO takes time to drive revenue, a targeted eCommerce SEO strategy will ensure that as you build up the volume of page 1 rankings you have month after month, the more eCommerce revenue you’ll enjoy from SEO year after year
The more long tail keywords the more sales
A long tail keyword strategy is essential to incremental increases in eCommerce SEO revenue. Even though far fewer people search for terms like “red and white striped wool rug” compared to “wool rugs”, the conversion rate from click to sale is far higher (often 1% vs. 100%). Therefore, you only need a few visits from a long tail keyword to get a sale, compared to hundreds of visits from a much broader keyword. Plus there is less competition, so ranking on page 1 for long tail keywords is considerably faster.
Google ranks pages not websites
The problem is, that to compete on page 1 of Google, each page not only needs to be the most relevant, it also needs to have the best authority compared to all the other millions of other pages found in the search results. Therefore, your SEO strategy needs to ensure that authority is funnelled and built across the entire site rather than just the homepage.
“Your SEO budget should deliver an increasing amount of organic revenue each year. Our proprietary research has shown that on average, our clients see an increase in their eCommerce SEO revenue of 77% within the first year and continued double digit growth year after year.”
Alexandra Coutts, Head of Digital, ThoughtShift
Free Digital Marketing Strategy Session
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