Digital Marketing Architect - SEO Specialist

Detailed Responsibilities

Managing SEO/Digital Marketing campaigns from strategy to tactical implementation to deliver amazing results on time and budget for all clients & internal customers
Managing the production resource to accomplish the tasks/objectives/KPIs associated with all client campaigns & projects and to act as the link between the partner account manager and the production team
Analysing keyword and audience data by using online tools, Google Analytics and Excel spreadsheets to produce insights
Optimising meta tags and content to maximise keyword variation and relevance
Carrying out technical SEO reviews of websites and providing recommendations to improve structure and layout
Creating SEO/Digital Marketing strategies and campaign plans to achieve client objectives including increasing rankings, traffic, engagement, leads and sales
Developing content for new website pages, articles, blogs, presentations, infographics and social media profiles
Promoting online content through developing long term relationships with website owners, bloggers and social media influencers
Presenting campaign results, insights and plans in written reports and Powerpoint presentations
Prioritising workloads and recording all activity through the submission of weekly timesheets
Continuously improving the quality of client campaigns by developing internal processes, systems, templates and training programmes
Training junior members of the team and providing development support
To line manage, coach and deliver quarterly appraisal reviews for individuals within your production team: (your team may grow/alter over time)
To communicate project tasks and results to clients on an ongoing basis. Where required you will also be required to meet face to face with partners/clients to discuss/review the project strategy and results and to identify other potential ‘sales’ opportunities
Maintaining and sharing up-to-date knowledge of expert SEO techniques, industry benchmarks and tools
Supporting sales and marketing with proposals, pitches, blogs and events as required
Research and innovate using what we like to call “special project” time to be the best you can be, to help us grow into being the best digital marketing agency in the world

The Role

An Organic Search Digital Marketing Architect will typically:

Deliver a wide range of organic search tactics across our client base
Specialise in a sub-set of organic search activities developing processes, training fellow team members and generally showing how awesome they are at it
Develop organic search campaign strategies to deliver against the client’s KPIs for “own” clients
Manage organic search and integrated search campaign relationships for clients
Work closely with colleagues in the paid search, social media and online PR teams as required to deliver excellent results for clients
Utilise industry tools and software to gain performance insight and report on campaign performance against KPIs
Regularly communicate campaign performance to clients
Present work to clients
Manage and prioritise their workload to meet client expectations and multiple deadlines
Record time spent on work and submit weekly timesheets
Maintaining and sharing up-to-date knowledge of expert SEO techniques, industry benchmarks and tools
Supporting sales and marketing with proposals, pitches, blogs and events as required
Problem-solve as different obstacles arise on client campaigns
Write industry update content for the ThoughtShift blog

What we’re looking for

Minimum 2 years’ experience in a digital marketing role (SEO, Online PR & Social Media)
Minimum 1 year experience in a digital marketing agency role
Experience in achieving astounding Digital Marketing campaign results
Experience in communicating Digital Marketing campaign performance
Experience in managing multiple client/partner relationships
Excellent communication skills, including presenting to clients
Excellent organisational and time management skills
Excellent project management skills
Strong listening, questioning, problem solving and analytical skills
Ability to interpret and explain complex data
Strong MS Office and tracking tool knowledge

Why choose ThoughtShift?

Fair salary depending on relevant experience
Flexible working hours
Considerable training and support for professional development
Opportunities to build professional reputation
Salary progression very accessible
Team drinks budget
Great range of eCommerce clients to work on

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