Claromentis case study

Global intranet software company with clients including the NHS & Northface 

ThoughtShift provided SEO & digital marketing services

The situation

Page #1 of Google for the keyword “intranet software”

An intranet software publisher wanted to increase leads from US and UK search engines. The website already ranked at #6 in for the keyword “intranet software” and Claromentis wanted to rank higher in the US natural search results as well as be found in results.

What we did

Supporting graphic

  • Competitor analysis of keyword research identified that there was an opportunity to rank within the top 5 of Google on the 1st page of Google’s results for the keyword “intranet software”
  • An advanced technical audit found opportunities to improve the ability for search engine robots to crawl and index the site
  • A global domain name strategy and user experience strategy recommended how the site could be rolled out into new markets including UK, Australia and Brazil
  • Meta data optimisation applied the target keywords to title tags, meta descriptions and headings Content optimisation ensured the target keywords were carefully included within the copy to reflect the meta data
  • Monthly linkbuilding included IT director and marketing director forum engagement, expert article syndication and blog directory submissions to increase the value of the links from third party websites and the subsequent reputation of the website to Google
  • Strategy reviews advised on new opportunities to develop and optimise content such as videos and infographics

The results

  • Ranked #2 in and #2 in for the keyword “intranet software” within 6 months
  • Website traffic increased by 20% in 6 months
  • Lead generation from natural search increased by 45% in 6 months