Benott case study

Luxury wood flooring company and one of the first to offer Bolefloors in London 

ThoughtShift provided SEO and Content Creation services

The Situation

Page #1 of Google for the keyword “luxury wood flooring”

A luxury wood flooring company wanted to increase their online reputation by developing high quality content that was optimised for search engines.

The Solution

  • Interviewed Benott to learn about their services, target markets and unique selling points
  • Researched keywords that were relevant to their luxury wood flooring services and the brand positioning
  • Developed new website content to engage their ideal audiences
  • Optimised the site meta data, URLs and page content for the target keywords
  • Pitched exclusive photos of Bole floors into Elle Interiors magazine to secure coverage and links back to the site

The Results

  • #2 in Google for the keyword “luxury wood flooring” and “luxury wood flooring London”
  • 1st page of Google for other target keywords incuding “Bole flooring”
  • 45% increase in average site visit duration
  • 238% increase in organic search traffic from Google, Bing & Yahoo search engines within 3 months