Dave Ford Tree Care

Dave Ford Tree care screen grab with stats

Tree surgeon specialists local to Surrey, offering domestic and commercial tree surgeon services 

ThoughtShift provided SEO services

The Solution

  • Researched the best keyword opportunities to apply to the website’s content and meta data in order to drive relevant organic traffic to the site
  • Optimised service specific landing pages adding relevant internal links and keywords
  • Researched new opportunities for onsite guides and created a new ‘Laws of Arboriculture’ landing page optimising it for content gap keywords found through the keyword research achieving high authority links from websites such as Wikipedia
  • Provided ongoing offsite content marketing on Q&A sites, forums and local and niche industry directories, achieving high authoritative links from government websites
  • Provided a step-by-step guide to optimise their Google+ local listing

The Results

  • #1 in Google for “tree surgeon Reigate” and “laws of arboriculture”
  • 1st page of Google for target keywords like “surrey tree surgeon”, “tree removal surrey” and “wood chippings for sale” within 6 months of campaign launch
  • 21% YOY increase in organic search traffic within 1 year
  • 225% YOY increase in organic leads from the website

“We have found this to be a really positive experience and as a company we feel that we have gained a lot from the services provided by ThoughtShift.”

Michelle Jones – Office Manager at Dave Ford Tree Care