Every Body Therapy

Brighton based massage therapist specialising in sports massage and office massage

ThoughtShift provided SEO and Content Creation services

The Situation

Page #1 for the keyword “mum to be massage brighton”

A massage therapy company wanted to launch a new website that would drive ongoing lead generation for new customers.

The Solution

  • Identified the keyword strategy from finding gaps in the competitors’ keyword strategies and new keyword research based on the highest customer lead generating keywords
  • Created a website sitemap that presented the website so search engine spiders could easily access all the content
  • Developed the content using SEO copywriting techniques including use of headers, sub headers, internal linking and strong calls to action
  • Designed and built the website within the WordPress content management system to make it easy to update
  • Advised how to develop key partnerships with other sites that the audiences would visit such as sports equipment and clothing stores to generate relevant links back to the site and highly targeted inbound traffic from the links

The Results

  • 677 keywords have driven traffic to the site in the last year including “massage Brighton” “sports massage Brighton” and “office massage Brighton”
  • 1st page for keywords “mobile massage Brighton” and “mum to be massage brighton”
  • An average of 5 bookings per month from SEO for the last 12 months

“Our website and SEO campaign from ThoughtShift has been such a success that we’ve now launched a second website and digital marketing campaign with them. If you need any help online, I strongly urge you to talk to them first as their experience is worth every penny.”

Charlotte Every – Managing Director at Every Body Therapy