The Perfect pamper

The Perfect Pamper case study

Pamper party experiences for hen, birthday and corporate parties in Brighton and London ThoughtShift provided web development, PPC and SEO

The Situation

#1 in Google for the keyword “pamper packages brighton”

A pampering company was looking to create and launch a new brand to reach the hen party, birthday and corporate markets in Brighton & London.

The Solution

  • Devised a pinup inspired creative strategy that reflected the brand personality and whose position was clearly differentiated within the existing market
  • Designed The Perfect Pamper brand identity including logo, tone of voice and bespoke illustrations to represent each service
  • Researched the best keywords to apply to the website content and created the page URLs to drive the most possible organic traffic from natural ranking opportunities in Google

Perfect Pamper screen grab

  • Created a SEO sitemap and content creation plan for the new website
  • Optimised the site meta data, URLs and page content for the target keywords
  • Designed and built a bespoke WordPress website with the ability to manage title tags, meta descriptions, headings and content
  • Provided ongoing link building and content optimisation recommendations
  • Devised affiliate marketing strategies to gain branded coverage on partner websites
  • Launched a pay per click campaign to generate additional leads from the website
  • Designed an email campaign to develop relationships with the corporate pampering market

The Results

  • #1 in Google for the keywords “pamper ideas brighton”, “pampering packages brighton”, “hen party pamper packages brighton” and “desk massage brighton”
  • 1st page of Google for over 50 other target keywords within 6 months of launch
  • 88% increase in website traffic within the last 6 months
  • 411% increase in organic search traffic from Google, Bing & Yahoo within the last 6 months
  • Leads increased from zero to 12 per month within 8 months

“ThoughtShift rocks! Pure and simple. The Perfect Pamper is number 1 in Google for keywords like ‘pamper ideas brighton’ in just a matter of months and we’re now getting lots of lovely leads through from our beautiful website. We’re now looking at adding some conversion rate optimisation developments to the site as we expand into London and other locations across the UK. The ThoughtShift results really do speak for themselves, I can’t recommend them highly enough to any business looking to grow online!”

Charlotte Every – Managing Director at The Perfect Pamper