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Digital Marketing Budgeting to Smash eCommerce Targets

Welcome to the third and final part of my blogging series around marketing measurement. So far we’ve looked at how to calculate customer... Continue reading...

Top 10 New AdWords Features From 2015

Here at ThoughtShift we like to keep on top of trends and make sure we are familiar with what AdWords offers so that we can be ahead of the... Continue reading...

NET-A-PORTER: Seamless Integrated Marketing Across Multi-Channel Platforms

With the prevalence of mobile being stronger than ever, it is commonplace for users to switch (or swipe, as I should say) quickly between... Continue reading...

Insight is POWER

Data is great. You can get lost in Google Analytics for hours pulling all sorts of interesting statistics about how users interact with your... Continue reading...

Twitter’s Quote Tweet Update: What’s New?

Spring, it seems, is definitely the time to freshen things up when it comes to digital marketing. With the almighty Google Mobile Update... Continue reading...

3 Revealing Stats for 2015 eCommerce SEO Trends

Here’s my pick of 3 prominent trends for eCommerce SEO in 2015. Stat: More than 50% of U.S. offline retail sales will be influenced by the... Continue reading...

Making Sense of December Analytics Data

At this time of year we can separate clients into two distinct categories: those who cleaned up during December (eCommerce websites) and those... Continue reading...

Furniture Retailer Gopak Increase SEO Revenue 82% Year on Year

ThoughtShift are pleased to announce the launch of a new furniture eCommerce SEO and PPC case study for leading UK folding table manufacturer... Continue reading...

YouTube Marketing: Why You Need To Be Watched

With over 6 billion hours of video footage watched and over 1 billion visitors every month, YouTube is one of the most popular and influential... Continue reading...

If SEO is a Game, Are Rankings the Best Way to Keep Score?

Rankings seem to be a common issue that most clients bring up when they find their website has decreased in search for a keyword term they want... Continue reading...

Wearable Technology: The Impact on Ecommerce SEO

Even if you tried to totally ignore what has been happening over the last few weeks, you couldn't really, the news of Apple releasing a new... Continue reading...

13 eCommerce SEO Web Design Nightmares

If you’re in the throes of a new eCommerce web design and eCommerce SEO revenue is business critical for you, here’s 13 nightmarish tales... Continue reading...

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