Google Ads Exact Match Close Variants Update
Advertising keyword match types from Google…there have been many. We started with exact, broad and phrase. Then we could opt to include close... Continue reading...
Advertising keyword match types from Google…there have been many. We started with exact, broad and phrase. Then we could opt to include close... Continue reading...
Since the emergence of the smartphone we have witnessed some fascinating changes, both in the way in which users search, and what Google has... Continue reading...
Since its launch 20 years ago, Google has moved from being a rather simple way to help explore the internet to a tool so ingrained into our day... Continue reading...
If you’re a regular follower of our contributions, you may have read one of our articles earlier in the year discussing the new Google Search... Continue reading...
Backlinks have long been regarded as one of the key ranking signals in terms of SEO, essentially, they represent a ‘vote of confidence’ ... Continue reading...
Since January this year, digital marketing news sites have been announcing that Google is removing review extensions from AdWords. From January,... Continue reading...
Earlier this year Google announced that on the 9th of July they would be implementing a significant change in how it ranked websites for mobile... Continue reading...
If you use Moz’s Domain Authority (DA) metric to track the relative performance of your site against your competitors, it’s likely you... Continue reading...
The General Data Protection Regulation (GDPR) comes into force on 25th May 2018. What does this mean for Pay Per Click (PPC) activity? I have... Continue reading...
Google Shopping will launch 3 major updates on 26th June 2017 that will not only allow you to improve the detail and precision of your Shopping... Continue reading...
As I’m sure you’re fully aware, Google recently announced its latest algorithm update and guess what, it works in real time. The long... Continue reading...
Last month our friends at that big friendly search company unveiled their latest brainwave for richer and more engaging search results: Rich... Continue reading...