Increase eCommerce Revenue

What’s the best way to increase eCommerce revenue?

Pay Per Click (PPC) is the fastest way to increase online sales

Advertising within the Google search results by using Google AdWords can increase eCommerce revenue the same day your campaign goes live.

As soon as your ads appear at the top of the search results your site can get traffic from people looking to buy right now.

Search results screenshot
Keyword planner graphic

You only pay if someone clicks your ad

The actual cost per click can vary greatly from a few pennies per click to some highly competitive industries where a single click can cost over £50 each.

A Free PPC Analysis will provide cost estimates on what you might expect to pay per click for each keyword, so you can find out what media budget you’ll need to hit your targets.

Improving your Quality Score multiplies sales

Google wants to provide the most relevant web pages to its users and rewards advertisers with the best Google AdWords Quality Score:

  • You pay less per click than your competitors
  • Your ads appear in a higher position than your competitors
  • You get better quality traffic at a lower price more likely to buy
adwords interface screenshot
James

“Depending on your market, your paid search media budget might deliver a return on investment of between 1 – 10 times your media spend. So if you spend £10,000, this should return between £10,000 – £100,000. In some cases, we’ve seen PPC ROI of over 13:1”

– James Marshall, Head of PPC, ThoughtShift

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SEO delivers infinite increases in incremental eCommerce revenue

SEO delivers infinite increases in incremental eCommerce revenue Once your site ranks on page 1 of Google for relevant keywords, your site will receive a generous proportion of the clicks from people searching for products like yours, each and every month. Whilst SEO takes time to drive eCommerce revenue, as you build up the volume of page 1 rankings you have month after month, the more eCommerce revenue you’ll enjoy from SEO year after year

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long tail seo diagram graphic

The more long tail keywords the more sales

A long tail keyword strategy is essential to incremental increases in eCommerce SEO revenue. Even though far fewer people search for terms like “red and white striped wool rug” compared to “wool rugs”, the conversion rate from click to sale is far higher (often 1% vs. 100%).

Therefore you only need a few visits from a long tail keyword to get a sale, compared to hundreds of visits from a much broader keyword. Plus there is less competition, so ranking on page 1 for long tail keywords is considerably faster.

Google ranks pages not websites

The problem is, that to compete on page 1 of Google, each page not only needs to be the most relevant, it also needs to have the best authority compared to all the other millions of other pages found in the search results. Therefore, authority needs to be funnelled and built across the entire site rather than just the homepage.

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“Your SEO budget should deliver an increasing amount of organic revenue each year. Our proprietary research has shown that on average, our clients see an increase in their eCommerce SEO revenue of 77% within the first year and continued double digit growth year after year.”

– Alexandra Coutts, Head of Digital, ThoughtShift

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