Biscuiteers Case Study

Biscuiteers

A luxury edible gift brand specialising in hand iced, bespoke biscuits, cakes and chocolates

The Situation

Luxury biscuit gifting brand, Biscuiteers, wanted to increase sales from their website on the same budget despite an influx of competitors in their industry.

The Solution

Keyword research identified opportunities to rank on page 1 of Google for highly relevant keywords including “iced biscuits”

Meta data optimisation applied the target keywords to title tags, meta descriptions and headings

A range of seasonal audience-led campaigns were set up in order to take advantage of seasonal search traffic such as targeting the corporate Christmas gift market which drive larger orders

Monthly linkbuilding included baking, food and mum blogger outreach and a variety of community engagement to increase the variation and value of the inbound links

Implemented callout extensions for PPC ads and upgraded the site links to enhanced site link extensions, increasing the click through rate and keeping the cost per click down

Optimised PPC campaign by location and time to increase Quality Score and conversions

The Results

  • New visitors from SEO increased 90% year on year
  • SEO revenue increased by 77% year on year
  • Page 1 of Google for “corporate Christmas gift ideas”
  • PPC spend decreased by 23% year on year
77% increase in SEO revenue

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