The Situation

Luxury biscuit gifting brand, Biscuiteers, wanted to increase sales from their website on the same budget despite an influx of competitors in their industry.


SEO revenue increased by 77% year on year

Read the Biscuiteers case study

The Solution

  • Keyword research identified opportunities to rank on page 1 of Google for highly relevant keywords including “iced biscuits”
  • Meta data optimisation applied the target keywords to title tags, meta descriptions and headings
  • A range of seasonal audience-led campaigns were set up in order to take advantage of seasonal search traffic such as targeting the corporate Christmas gift market which drive larger orders
  • Monthly linkbuilding by our ecommerce SEO specialists included baking, food and mum blogger outreach and a variety of community engagement to increase the variation and value of the inbound links
  • Implemented callout extensions for PPC ads and upgraded the site links to enhanced site link extensions, increasing the click through rate and keeping the cost per click down
  • Optimised PPC campaign by location and time to increase Quality Score and conversions

Our search engine marketing campaign from ThoughtShift is a great success story. We’ve increased ecommerce SEO revenue by 77% year on year with 90% of SEO traffic being driven from new visitors. This was achieved whilst reducing our Google Ads spend to provide a better overall return on investment from search.

- Becky Lynch, Head of Marketing at Biscuiteers

The Results

  • New visitors from SEO increased 90% year on year
  • SEO revenue increased by 77% year on year
  • Page 1 of Google for “corporate Christmas gift ideas” and 100s of other target keywords
  • PPC spend decreased by 23% year on year