Our team

ThoughtShift was founded by AJ Coutts and Helen Trendell in 2011. Meeting in the early 2000s as the first ever digital marketing team members at a global insurance company, the pair moved from London to Brighton to start ThoughtShift from Helen’s spare room. Now with a clutch of prestigious awards honed from over 300 proven processes and based on more than £1 Billion in proprietary sales data, ThoughtShift has grown to a highly experienced team of digital experts.



Co-Founder & Managing Director

AJ's Profile
Helen trendell

Helen Trendell

Co-Founder & Managing Director

Helen's Profile
Alexander Coutts

Alexandra Coutts

Digital Strategy Director

Alexandra's Profile

Paul Goodwin

Creative Director

Paul's Profile
Anne Charlotte

Anne-Charlotte Fleury

Digital Analytics Architect

Anne-Charlotte's Profile
Georgina Gorringe

Georgina Gorringe

Digital Marketing Architect

Georgina's Profile
Tom Ward

Tom Ward

Digital Marketing Architect

Tom's Profile

Pinky Lee

Paid Media Architect

Pinky's Profile
PPC Services

Our values

ThoughtShift’s values shape everything we do and how we do it:

  • SMART – Our team are data-driven experts in their fields and are constantly crafting digital strategies that drive positive impact for our clients and their communities year after year. ​
  • FRIENDLY – Our warm and friendly approach is a key characteristic of every ThoughtShifter and is how we collaborate to become an extension of our clients’ teams.​
  • FOCUSED – We are bold, original thinkers who are focused on ensuring we are continuously adding value towards the performance goals in every action and recommendation we make.
ThoughtShift Team Values

Our purpose

ThoughtShift’s purpose is supercharging digital marketing performance to amplify positive impact towards a sustainable future.

Our team are deeply passionate about collaborating with innovative travel, wellness and ecommerce brands pioneering new products and services which improve the wellbeing of people’s lives and reduce the environmental impact on our planet.

Since 2011, our team has developed deep insight into audiences searching for D2C and B2B products and services that are sustainable, ethical, vegan, organic, hand-made, plastic-free, chemical-free, biodegradable, b corp, cruelty-free, fair trade, recycled and recyclable.

Google premier partner agency 2024 CIM winner for marketing performance measurment CIM winner 2018 Best use of digital marketing CIM winner for marketing performance measurment