Our team
ThoughtShift was founded by AJ Coutts and Helen Trendell in 2011. Meeting in the early 2000s as the first ever digital marketing team members at a global health insurance company, the pair moved from London to Brighton to start ThoughtShift from Helen’s spare room. Now with a clutch of prestigious awards, ThoughtShift has grown to a highly experienced team of digital marketing experts supercharging digital performance for prosperity, people and planet.
![AJ](https://static.thoughtshift.co.uk/uploads/2012/11/experts_aj-1.jpg)
![Helen trendell](https://static.thoughtshift.co.uk/uploads/2015/10/experts_h.jpg)
![Christina](https://static.thoughtshift.co.uk/uploads/2016/12/christina_author_pic.jpg)
![Paul](https://static.thoughtshift.co.uk/uploads/2012/11/experts_paul.jpg)
![Anne Charlotte](https://static.thoughtshift.co.uk/uploads/2019/11/anne-charlotte.jpg)
![Georgina Gorringe](https://static.thoughtshift.co.uk/uploads/2023/09/georgina-gorringe-med.webp)
![Tom Ward](https://static.thoughtshift.co.uk/uploads/2016/04/experts_tom.jpg)
![Pinky](https://static.thoughtshift.co.uk/uploads/2017/06/experts_pinky.jpg)
![PPC Services](https://static.thoughtshift.co.uk/uploads/2023/06/ppc-services.webp)
Our values
ThoughtShift’s values shape everything we do and how we do it:
- SMART – We are committed to mastering data-driven digital marketing strategies that amplify positive impact for our clients and the communities they serve.
- FRIENDLY – We believe in open, honest and friendly relationships with our clients and partners to empower collaboration towards a better future for all.
- FOCUSED – We are laser focused in supercharging digital performance for prosperity, people and planet in every action we take and every recommendation we make.
![ThoughtShift Team Values](https://static.thoughtshift.co.uk/uploads/2023/06/team-values.webp)
Our purpose, mission, vision & goals
ThoughtShift’s purpose is supercharging digital performance for prosperity, people and planet.
Our mission is mastering data-driven digital marketing strategies that amplify positive impact.
Our vision is a world where digital marketing mastery empowers purpose-driven brands to collaborate globally towards a better future for all.
Our goals are empowering better marketers, empowering better data-driven digital marketing and empowering better financial, social and environmental performance.
Collaborating with innovative purpose-driven ecommerce, travel and wellness brands since 2011, we love crafting data-driven digital marketing strategies that connect conscious consumers with B2C/D2C and B2B products and services that are good for people and planet.
![Google premier partner agency 2024](https://static.thoughtshift.co.uk/uploads/2024/04/google-premier-partner-agency-2024.webp)
![CIM winner for marketing performance measurment](https://static.thoughtshift.co.uk/uploads/2023/06/cim-winner-mpm.webp)
![CIM winner 2018 Best use of digital marketing](https://static.thoughtshift.co.uk/uploads/2023/06/cim-winner-2018-rv.webp)
![CIM winner for marketing performance measurment](https://static.thoughtshift.co.uk/uploads/2023/06/cim-winner-2017-rv.webp)