Facebook Ads

2.23 billion people log in to Facebook every month

Ecommerce Facebook Ads specialists

We specialise in Facebook Ads and Facebook Shopping management for media budgets of £5,000 – £50,000 per month targeting audiences across the UK, US and Europe.

Calumet Photographic
£3 Million to £11 Million Revenue Growth

“Excellent communication and very knowledgeable team. We have been very pleased with the results of our integrated digital marketing, SEO, PPC and Paid Social campaign which has resulted in a 294% increase in ecommerce revenue.”

– Sian Gray, Marketing Manager at Calumet Photographic

Read the case study

Facebook Advertising expertise

ThoughtShift is a multi-award winning Facebook Ads agency empowering purpose-driven retail, tech, luxury and charity brands to transform their reach, revenue and return on investment performance.

Our Facebook Advertising approach

Our proven approach to Facebook Advertising includes:

Facebook Advertising Consultancy

Whether you’re looking for a new Facebook Advertising account set up or an audit of an existing Facebook Business Manager account, our Facebook Ad agency consultants start by understanding your unique goals and challenges. We then advise and guide you through the entire process of either auditing or setting the strategy for your Facebook Ads across formats such as Facebook Video, Canvas, Carousel, Product and Dynamic Ads.

Facebook ad example camera

Facebook Custom Audiences Set Up

The most powerful way to get your company in front of more customers is to use your existing customer data to find more customers like them. Our CIM Excellence Award-Winning Facebook Ad approach delivered 43x return on ad spend and starts by matching your email address data with Facebook users to create Custom Audiences.

Facebook Audience Targeting Strategy

Once we have segmented your existing customers, email subscribers and Facebook fans, we overlay those Facebook users with interest data relevant to the highest proportion of your existing customers. The interest your customer data tells us to target, is often not directly related to your products and services. For example, for a luxury goods company, the Facebook interest that delivered the biggest gains in sales and return on investment was not “luxury goods” but “travel”.

Facebook Advertising Strategy

Depending on your Facebook media spend and business goals, we will set up your Facebook Advertising strategy to maximise your visibility, clicks and return on investment and create a plan for rolling out campaigns. Within the first month of working together we will present our recommended Facebook Ad campaign strategy, along with various ad creatives and priority campaign activities for your approval.

Facebook Lookalike Audience Expansion

Once your Facebook Custom Audience campaigns are live, another Facebook Advertising technique we test is Lookalike Expansion. By expanding your top performing campaigns to Lookalike Audiences, The Facebook Algorithm shows your ads to Facebook users that you’re not directly connected to that share similar traits to your highest engaging Custom Audiences.

Facebook Ads Management

Our Facebook Ad agency professionals manage your campaigns on a daily basis to get ongoing performance gains. Facebook advertising management activities include directing your Facebook Ads strategy, analysing account performance, refining bids, testing new ad creative and deploying new campaign targeting such as Facebook Remarketing, as well as location and sequential ads segmentation.

Facebook Ads Reporting

As ecommerce and lead generation specialists, our Facebook reports track brand impressions, engagements, clicks, cost, sales performance, return on ad spend and cost per acquisition as standard. Our bespoke Facebook reporting is also tailored to your goals with actionable insights and what we will be doing next to enhance performance.

Award winners

We’re proud to have won the CIM Marketing Excellence Award for Best Use of Digital Marketing for the last two years in a row. We’re also the winners of the Chartered Institute of Marketing Award for Best Marketing Performance Measurement.

Accreditations

Our Facebook Ad agency clients say

“ThoughtShift have more than exceeded my expectations. They are thorough and detailed, providing me with reports that are easy to understand and logical. I have seen a 31% increase in web driven revenue for the US site, which in this highly competitive market is solid. In the UK the increase has been a whopping 505% – all in all we are very happy with the results!”

- Simon Wolf – WOLF, Director/CEO

“Excellent communication and very knowledgeable team. We have been very pleased with the results of our integrated SEO, PPC and Paid Social campaign which has resulted in a 294% increase in revenue.”

- Sian Gray, Marketing Manager at Calumet Photographic

“ThoughtShift have helped my sites recover from decline after new site launches, supported in successfully re-launching new websites, suggested new opportunities to elevate online performance and always delivered return on investment. An honest, knowledgeable and friendly team who always make me feel they’ve got mine and my businesses’ best interests at heart. I’d strongly recommend ThoughtShift.”

- Chris Grimes, Managing Director, Manor Cottages

Free Digital Marketing Consultation

Speak to our award-winning team to find out how you can improve your performance

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