Healthcare PPC & SEO agency specialists

Our healthcare digital marketing consultants specialise in PPC, SEO, AI search, social media advertising and Google Analytics for healthcare companies and health wellness brands. We develop digital marketing strategies designed to increase qualified traffic, sales and lead generation while improving return on investment across search, AI-led discovery and paid media.

Health & wellness industry experts

Established in 2011, our healthcare digital marketing agency has worked with brands including Intus Healthcare, Fittleworth Medical, Medirite, InHealth and Walgreen Boots Alliance, as well as leading beauty and skincare brands including The Body Shop, Noble Panacea and Dermalux.

1,100% YoY uplift in lead generation

Read the Walgreens Boots Alliance Medical case study

Online orders grew by 447% year on year

Read the Fittleworth Medical case study

Health & wellness digital marketing agency experts

Our health, beauty and wellness experience spans online pharmacies, global healthcare providers, health technology companies, healthcare apps, sleep apnoea solutions, prescriptions services, medical products and other health and wellness brands.

We also have extensive beauty and skincare digital marketing experience across global retailers, cosmetic brands, acne and rosacea treatments and skin therapy devices for clinics and at-home use.

Our healthcare digital marketing consultants have increased online orders by 447% for an online pharmacy, advised The Body Shop on the migration of 23 international websites to a single global domain, and increased SEO revenue by 65% and PPC return on ad spend to 17X for a beauty and cosmetics brand.

SEO & PPC consultants for healthcare

Our healthcare SEO and PPC consultants use competitor, search, audience and performance data to identify the products, services, categories and audiences with the greatest growth potential. Google Analytics and conversion data help us understand which user journeys generate value, where potential customers or patients are being lost and which channels are contributing the most effectively to commercial performance.

These insights shape compliant SEO, GEO, Google Ads, Google Shopping, Facebook Ads and Instagram Ads strategies that improve visibility across traditional and AI-generated search, attract qualified audiences and deliver stronger returns.

For healthcare organisation, campaigns can also be developed around the relevant advertising, content and data requirements that apply to the products and services being promoted.

ThoughtShift have been a dream to work with. Everyone has really gone the extra mile for Fittleworth.
- Leon Mills, Marketing Manager at Fittleworth Medical

We have used ThoughtShift to manage our PPC campaigns for a couple of years now. They have achieved good results and communication is always great. I would recommend.
- Richard Hickman at Medirite

I wanted to convey my thanks and appreciation for providing us with support over our migration period. I am aware it wasn’t easy at times but your teams’ hard work gave us a fresh new perspective on our angle of attack. I also know that all the team enjoyed working with you. I wouldn’t hesitate to recommend you as an agency
Adam Plummer, Ecommerce & Digital Director at The Body Shop

Award-winning healthcare SEO & PPC agency

Our healthcare digital marketing team has won prestigious awards, including the CIM Marketing Performance Measurement Excellent Award for work that increased sales lead generation by 213%. We have also won the CIM Digital Marketing Excellence Award for work that grew ecommerce revenue from £3 million to £11 million

Healthcare FAQs

How should digital strategy change between patient-facing healthcare, public-health campaigns, healthtech, medtech and wellness brands?

If you’re a clinic or private practice, people have to trust you before they’ll get in touch. That means showing up in the right searches and making it as easy as possible to get in touch, ask for a referral or book. A public health campaign is judged differently. It’s about how many people in a target group see it, whether they understand it and whether they act on it.

Healthtech and medtech brands usually need technical content and B2B leads. Sales can take a long time, because clinicians, operations staff and procurement teams all get involved before anyone signs. We don’t apply a standard healthcare strategy to every client. We look at who you need to reach, how they make decisions and what result you’re after, and build the channel mix and messaging around that.

How should health marketing success be measured across patient acquisition, referrals, qualified leads and ROI?

We agree what success looks like with you before any campaign gets underway. For a healthcare provider, that’s often patient enquiries, bookings or referrals. A healthtech or medtech company is more likely to care about qualified leads and how far they get through a long B2B sales process.

Clicks and form fills are only the first step, so we don’t stop measuring there. We use your internal lead data to follow each enquiry through to the end and see how good the leads were, what they cost to win and what they were worth in the end. That tells us which audiences, channels and content are producing results for your organisation. The pages with the most traffic aren’t always the ones doing that.

Health & Wellness

Healthcare digital marketing agency