Google Ads

Global Google advertising spend reached $147 billion in 2020

Google Ads new market launch specialists

We specialise in increasing Google Ads return on investment (ROI) for media budgets of £50,000 to £500,000 per year targeting new and existing markets across the UK, US and Europe.

WOLF watchwinders
505% increase in UK revenue

“ThoughtShift have more than exceeded my expectations. I have seen a 31% increase in web driven revenue for the US site, which in this highly competitive market is solid. In the UK the increase has been a whopping 505% – all in all we are very happy with the results!”

– Simon Wolf, CEO at WOLF

Read the case study

Google Ads expertise

ThoughtShift is a multi-award winning Google Ads agency using proprietary data insights to split campaigns by audience, seasonality, product category, time of day and location to increase brand awareness, ecommerce revenue and return on investment.

Our Google Ads approach

Our proven approach to Google Ads (formerly Google AdWords) PPC Audit & Management service includes:

Google Ads Consultancy

Whether you’re looking for a Google Ads Audit of your existing account or a brand new Google Ads Set Up, our Google Partner Agency Consultants start by understanding your unique challenges and goals. We then advise and guide you through the entire process of either auditing or setting up your Google Ads account.

PPC Campaign Architecture

The success of your Google Ads campaign is completely dependent on creating your campaign structure using Google best practice. A Google Ads account with multiple campaigns and ad groups means budgets, bids and targeting can be controlled at maximum efficiency which Google rewards you by improving your Quality Score.

PPC Keyword Research

With Google Ads, there are no limits to the number of keywords your brand could be found at the top of Google for. However, without an unlimited budget we analyse the best keywords for you to prioritise depending on your goals, media spend, the competition and seasonal search demand.

Ad Copywriting

Google Ads text ads include ad headlines, ad copy, ad link and ad extensions. Our ad copywriters use the headlines to attract your customer’s attention and entice them to click with a call to action. There are also numerous ad extensions that can improve both click through rate and Quality Score including Click to Call Extensions, Callout Extensions & Ad Seller Ratings.

Google Ads Account Strategy

Depending on your media spend and goals, we will set up your account strategy to maximise your return on investment for peaks in demand and create a plan for rolling out campaigns. Within the first month of working together we will present our recommended strategy and priority Google Ads campaign activities for your approval.

Google Ads Campaign Management

Once approved and live, our Google Ads (formerly AdWords) Certified Professionals manage your campaigns on a daily basis. Google Ads management activities include directing your Google Ads strategy, analysing account performance, refining bids, testing new ad copy and deploying new campaign targeting such as time of day and location segmentation.

Google Ads PPC Reporting

As ecommerce and lead generation specialists, our PPC reports track search impressions, clicks, cost, sales performance, return on ad spend and cost per acquisition as standard. All our PPC reporting is bespoke and tailored to your goals with actionable insights and what we will be doing next to enhance performance.

Award winners

We’re the proud winners of 3 Marketing Excellence Awards from the Chartered Institute of Marketing.

Our Google Ads agency clients say

“Our integrated SEO and PPC campaign generated some really great results including an increase in lead generation by 213%, number 1 organic rankings in Google and decreased cost per lead by 79%. We have a great relationship with ThoughtShift and with the collaboration of our in house team this has led to our CIM Marketing Excellence Award win!”

- Laura Shepherd, Senior Marketing Manager, Roomservice by CORT

“ThoughtShift have helped my sites recover from decline after new site launches, supported in successfully re-launching new websites, suggested new opportunities to elevate online performance and always delivered return on investment. An honest, knowledgeable and friendly team who always make me feel they’ve got mine and my businesses’ best interests at heart. I’d strongly recommend ThoughtShift.”

- Chris Grimes, Managing Director, Manor Cottages

“Excellent communication and very knowledgeable team. We have been very pleased with the results of our integrated SEO, PPC and Paid Social campaign which has resulted in a 294% increase in revenue.”

- Sian Gray, Marketing Manager at Calumet Photographic

Free Digital Marketing Consultation

Learn how to use your existing Google Analytics data to increase new customers, drive revenue growth and scale your brand

Get in touch