Google Shopping Agency
Promote all your eCommerce products with Google Shopping and Product Listing Ads (PLAs)
How our Google Shopping approach works
Our Google Shopping & PLA PPC Audit & Management service is completely bespoke and includes:
1. Google Shopping Strategy
Our Google Premier Partner Agency Consultants start by understanding your unique challenges and goals. We then advise and guide you through the entire process of either auditing or setting up your Google Shopping account and product feeds.
2. Product Feed Consultancy
The success of your Google Shopping campaign is dependent on your website producing a valid product feed that can be uploaded into Google Merchant Center. Failure to provide an acceptable product feed on three occasions can result in your entire Google Shopping campaign being blacklisted and your ads being pulled from Google. So before we start a Google Shopping campaign we work with you and your web developers to make sure your product feed has everything you need.
3. Negative Keyword Research
As eCommerce PPC specialists, the key to success in Google Shopping campaigns is the use of negative keywords. Google Shopping works differently to Google AdWords campaigns. Rather than bidding on the keywords you want to appear for, Google Shopping matches the product names and custom columns in your product feed to the customer search query. Therefore to appear for the words you want, we add negative keywords to your Google Shopping campaign to reverse target your products to appear in the most relevant searches.
4. Google Merchant Center Customisation
Once your product feed is updating products, prices and availability information dynamically within Google Merchant Center, we can add additional customisation. There are a wide array of different targeting capabilities by applying optimisation to different data sets, for example we can flag products with the highest profit margin or tag product sets based on Spring/Summer or Autumn/Winter season. The more data points within our campaigns the greater the relevance, the lower the cost per click and the greater the PPC ROI.
5. Google Shopping Campaign Management
Once approved and live, our Google Shopping consultants manage your campaigns on a daily basis. Google Shopping management activities include directing your Shopping strategy, analysing account performance, refining negative keywords, testing new Google Merchant Center customisation and deploying new campaigns as products change throughout the year.
6. Google Shopping PPC Reporting
As eCommerce PPC specialists, our agency reports track search impressions, clicks, cost, revenue performance and return on ad spend as standard. All our PPC reporting is bespoke and is tailored to your goals with actionable insights and what we will be doing next on the first page.
What you can expect from our Google Shopping agency
Our Google Shopping and PLA management service starts with a Google Shopping PPC Audit & Strategy which includes setting measurable monthly and quarterly goals. Followed by daily Google Shopping management, regular reports, campaign calls and strategy reviews.
Increase search impressions and clicks
Increase click through rate and revenue
Increase return on ad spend (ROAS)
Increase return on investment (ROI)
Our Google Shopping agency clients say
“Excellent communication and very knowledgeable team. We have been very pleased with the results of our integrated SEO, PPC and Paid Social campaign which has resulted in a 294% increase in revenue.”- Sian Gray, Marketing Manager at Calumet Photographic
“In the short time that ThoughtShift has been managing our SEO and PPC campaigns the positive results they have generated are testament to their hard work and understanding of both our products and our business model. With declining PPC stats, they have efficiently reversed this trend with Paid Search Revenue increasing by 30% YOY and Organic Revenue a staggering 82%. This is good news when our online presence becomes the core vehicle for generating direct sales.”– Diane Ponting, Sales & Marketing Director, Gopak
“ThoughtShift have been excellent. The team are always willing to help and talk through problems and the results have been great so far. Looking forward for the new season where the big gains are! I wish all our functions could keep up with them!”- Andrew Ford, Commercial Director at Marine Super Store
ThoughtShift is a multi award-winning Google Shopping agency using smarter eCommerce PPC strategies to help innovative companies achieve their potential.
200,000 Hours of Expertise
If you start a new Google Shopping campaign now, you can take advantage of the uplift in people searching for products around these upcoming dates in the marketing calendar…
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