Promote all your ecommerce products with Google Shopping and Product Listing Ads (PLAs)
Google Shopping specialists
Our Google Shopping and PLA management consultants segment shopping campaigns by product category, seasonality, time of day and location to increase ecommerce revenue and return on investment performance.
Google Shopping expertise
ThoughtShift is a multi-award winning Google Shopping agency and Google Partner specialising in increasing ecommerce revenue and return on ad spend for retail, tech, luxury and charity brands.
Our Google Shopping approach
Our Google Shopping & PLA PPC Audit & Management service is bespoke and includes:
Google Shopping Strategy
Our Google Partner Agency Consultants start by understanding your unique challenges and goals. We then advise and guide you through the entire process of either auditing or setting up your Google Shopping account and product feeds.
Product Feed Consultancy
The success of your Google Shopping campaign is dependent on your website producing a valid product feed that can be uploaded into Google Merchant Center. Failure to provide an acceptable product feed on three occasions can result in your entire Google Shopping campaign being blacklisted and your ads being pulled from Google. So before we start a Google Shopping campaign we work with you and your web developers to make sure your product feed has everything you need.
Negative Keyword Research
As ecommerce PPC specialists, the key to success in Google Shopping campaigns is the use of negative keywords. Google Shopping works differently to Google AdWords campaigns. Rather than bidding on the keywords you want to appear for, Google Shopping matches the product names and custom columns in your product feed to the customer search query. Therefore to appear for the words you want, we add negative keywords to your Google Shopping campaign to reverse target your products to appear in the most relevant searches.
Google Merchant Center Customisation
Once your product feed is updating products, prices and availability information dynamically within Google Merchant Center, we can add additional customisation. There are a wide array of different targeting capabilities by applying optimisation to different data sets, for example we can flag products with the highest profit margin or tag product sets based on Spring/Summer or Autumn/Winter season. The more data points within our campaigns the greater the relevance, the lower the cost per click and the greater the PPC ROI.
Google Shopping Campaign Management
Once approved and live, our Google Shopping consultants manage your campaigns on a daily basis. Google Shopping management activities include directing your Shopping strategy, analysing account performance, refining negative keywords, testing new Google Merchant Center customisation and deploying new campaigns as products change throughout the year.
Google Shopping Reporting
Our Google Shopping and PLA management service includes setting measurable goals to:
• Increase search impressions and clicks
• Increase click through rate and revenue
• Increase return on ad spend (ROAS)
• Increase return on investment (ROI)
We’re proud to have won the CIM Marketing Excellence Award for Best Use of Digital Marketing for the last two years in a row. We’re also the winners of the Chartered Institute of Marketing Award for Best Marketing Performance Measurement.
Our Google Shopping agency clients say
“Excellent communication and very knowledgeable team. We have been very pleased with the results of our integrated SEO, PPC and Paid Social campaign which has resulted in a 294% increase in revenue.”- Sian Gray, Marketing Manager at Calumet Photographic
“In the time that ThoughtShift has been managing our SEO and PPC campaigns the positive results they have generated are testament to their hard work and understanding of both our products and our business model. With declining PPC stats, they have efficiently reversed this trend with Paid Search Revenue increasing by 30% YOY and Organic Revenue a staggering 82%. This is good news when our online presence becomes the core vehicle for generating direct sales.”– Diane Ponting, Sales & Marketing Director, Gopak
“Our main challenge is to grow our digital business alongside our traditional brick and mortar stores, to reach a new generation of customers. ThoughtShift have been excellent, integrating SEO and PPC expertise to enable us to identify a new demographic, increase brand awareness, overachieve on our online sales target and provide a fantastic long-term return on investment.”- Ben Ellis, Director of Sales and Marketing at Marine Super Store
Smarter Digital Marketing Playbook
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