Digital Marketing Strategy Services

Achieve your targets with a digital marketing strategy based on those business goals

Digital Marketing Strategy

Every great marketing campaign must start with a strategy and digital marketing is no different. All our digital marketing services include an initial strategy and then regular (2-3 times per year) reviews of that strategy to ensure that it is delivering the results that the campaign is working towards effectively. These strategies will be focused on the work being delivered within the service provided. Our digital marketing case studies showcase some of the best examples of what we can achieve for different budgets and in different circumstances.

We have also worked with B2C & B2B retail businesses looking for an entirely new digital marketing strategy. It can be hard to know which digital marketing channels are best to invest in if you are launching something new, are launching into a new market or are launching online. This is where a one-off digital strategy comes in.

Users typically spend 7 hours over 11 interactions in 4 locations researching a brand or product before deciding to make a purchase. With this in mind, it is essential that your digital marketing strategy identifies where your target customer is looking online, what content they are looking for and how you are going to be found there

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eCommerce Strategies

Every eCommerce marketing strategy must start with understanding your business goals. Whether they are to increase online brand awareness, increase eCommerce revenue, increase your Return On Ad Spend (ROAS) or all three. Knowing these goals from the outset will have a large bearing on the direction that the strategy takes. We will then:

  1. Understand your audience
  2. Analyse your website
  3. Analyse your competitors
  4. Analyse the marketing space – Search Results, Social Media platforms etc.
  5. Research opportunities across all digital marketing channels
  6. Develop a digital marketing strategy that:
    • Factors in your business goals
    • Factors in your brand strengths and weaknesses
    • Factors in competition across the digital marketing platforms
    • Accounts for seasonal buying behaviour
    • Includes scaled goals for effective measurement
    • Recommends the best digital marketing activity to achieve your business goals

Read our WOLF digital rebranding case study to see how our eCommerce strategy helped WOLF smoothly transition through rebranding themselves and changing their domain name whilst also delivering phenomenal revenue growth. Why not speak to our Co-Owner and digital marketing expert Helen Trendell about how ThoughtShift can help your business in a free digital strategy session?

Lead Generation Strategies

We often find that when it comes to lead generation campaigns the goals are to reduce the Cost Per Acquisition (CPA) of new customers or to increase new customer acquisition through an increase in leads. Whatever your business goals these will act as the foundation for your digital marketing strategy. We will:

  1. Understand your audience
  2. Analyse your website
  3. Analyse your competitors
  4. Analyse the marketing space – Search Results, Social Media platforms etc.
  5. Research opportunities across all digital marketing channels
  6. Develop a digital marketing strategy that:
    • Factors in your business goals
    • Factors in your brand strengths and weaknesses
    • Factors in competition across the digital marketing platforms
    • Accounts for seasonal buying behaviour
    • Includes scaled goals for effective measurement

Read our Roomservice by CORT customer acquisition case study to see how our digital marketing strategy resulted in a 213% increase in leads within 6 months of starting the campaign. Why not speak to our Co-Owner and digital marketing expert Helen Trendell about how ThoughtShift can help your business in a free digital strategy session?

Book your FREE digital marketing session now and watch your business go from strength to strength

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