Headsets Case Study

Headsets.com

A leading retailer of headsets for offices and call centres

The Situation

A headset retailer wanted to increase traffic and sales from their website and better manage their online reputation.

The Solution

Implemented rich snippets to pull in 5 star customer reviews, display pricing and stock availability in Headsets’ search results, providing social proof and increasing click-through and conversion rates

Keyword research identified an opportunity to rank on page one for branded product terms like “sennheiser headsets” as well as the keyword “headsets”

Link building included tech blogger outreach, content curation and business community engagement to increase the value of the inbound links

Meta data optimisation applied the target keywords to title tags and meta descriptions starting with the most popular product pages

Strategy reviews advised on new opportunities to develop and optimise content for different products and brands

The Results

Ranked number 1 in Google for the keywords “headsets” and “headset accessories”

Ranked page 1 for keywords like “wireless headsets”, “USB headsets” and “Plantronics headset”

SEO traffic increased 39% year on year

SEO revenue increased 28% year on year

28% increase in revenue from SEO

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