Understanding Ecommerce Revenue Attribution in Google Analytics 4
Google Analytics 4 (GA4) brought significant changes to data attribution, moving away from last-click attribution to data-driven attribution.... Continue reading...
Latest digital marketing insights & trends
All the latest digital marketing strategy, SEO, PPC, social media and website insights and trends
The Rise of Voice Search: Optimising Your Website for Voice-Activated Assistants
Voice search has emerged as a revolutionary way for users to interact with technology, transforming the way we access information and perform... Continue reading...
The Benefits of Using Magento for Multichannel Ecommerce
Multichannel ecommerce, as the name implies, sells products or services through multiple channels or structures. It may be via a traditional... Continue reading...
Mastering Multi-Channel Marketing: A Game-Changer for Ecommerce Success
IntroductionIn today's connected world, where customers have access to various digital platforms and devices, multi-channel marketing has become... Continue reading...
AI Chatbot Showdown: Analysing ChatGPT, Google Bard, and Bing Chat in Action
AI Chatbot Showdown: Analysing ChatGPT, Google Bard, and Bing Chat in ActionWhat is Artificial Intelligence?Artificial intelligence (AI) is a... Continue reading...
Branding vs. Marketing: Understanding the Differences and Leveraging Both for Business Success
In today's competitive business world, it's critical to understand the various marketing and branding strategies available to help your business... Continue reading...
Tips For Creating A Successful Instagram Video Marketing Campaign
Using Instagram videos is a highly effective way to promote your products or services online. Due to its large user base and high engagement... Continue reading...
How to Use Video Marketing to Promote Your Ecommerce Business
What is video marketing?The process of using video content to promote or enlighten customers about your business and products is referred to as... Continue reading...
How to Use Data-Driven Personalisation Strategies for Ecommerce Growth
While customer engagement used to typically take a one-size-fits-all approach toward a target consumer, today, this has changed substantially.... Continue reading...
How Values-Based Marketing Can Take Your Ecommerce Brand Further
Today’s consumer wants a relationship with every brand they buy from. The average person sees thousands of advertisements each day, and many... Continue reading...
How To Use Product Photography To Boost Ecommerce Sales & Conversions
Ecommerce stores are quickly taking over the retail sector. Many customers now prefer online shopping to traditional land-based stores. While... Continue reading...
Utilising a Social Media Content Calendar
In the digital age, social media has become a vital tool for businesses to connect with customers, build brand awareness, and increase sales.... Continue reading...