Latest digital marketing insights & trends

All the latest digital marketing strategy, SEO, PPC, social media and website insights and trends

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Are ad fraud prevention measures favouring big spenders?

Whether you work in digital advertising directly as a media planner/buyer or are incorporating digital ads into your in-house marketing strategy... Continue reading...

Love Island: Are You Grafting After It?

Love Island UK season 11 launched June 3rd, the OG of the many spin offs in various locations and despite the USA’s very own season set to... Continue reading...

TikTok Ban USA: Sell? Ban? Sue? Which Rumours Are True?

 Yes, it’s true. The USA has recently approved a legislation creating a law which bans TikTok (a Bytedance owned social/entertainment... Continue reading...

Global Giveaway: Free Digital Marketing Training for Purpose-Driven Brand Teams

Well hello there! Guess what? We at ThoughtShift - the award-winning digital performance marketing wizards known for collaborating with... Continue reading...

ThoughtShift is a 2024 Google Ads Premier Partner Agency

We’re delighted to announce that the hard work of our PPC consultants has been rewarded, with ThoughtShift retaining its Google Premier... Continue reading...

How to Track On-Site Search Terms in Google Analytics 4

Google Analytics 4 reports on on-site searches by default; however, it does not automatically report the specific search terms used by visitors.... Continue reading...

Future-Proof Your Google Analytics 4 Property for GDPR Compliance

With data privacy regulations like the UK GDPR becoming increasingly stringent, ensuring compliance with data protection laws is paramount for... Continue reading...

The Future of Email in 2024: 7 Up-and-Coming Email Marketing Trends

As consumer behaviour and technology are constantly changing, marketers must stay up-to-date with new trends to ensure their digital marketing... Continue reading...

The Role of Artificial Intelligence in Enhancing Data-Driven Marketing Campaigns

In the dynamic world of marketing, where the landscape is constantly evolving and consumer behaviours are shifting rapidly, data has emerged as... Continue reading...

PPC Strategies to Supercharge Sales, ROI and Positive Impact

PPC has seen a rapid pace of change within the last year and 2024 is set to accelerate even further. As a digital marketing specialist since... Continue reading...

Harnessing the Power of Big Data in Digital Marketing

The strategic use of big data has become an essential component of successful digital marketing strategies. Big data has transformed the way... Continue reading...

Mental Health and Wellbeing Industry Digital Marketing Strategies: Reaching Those in Need

In an increasingly digital world, the demand for accessible and affordable mental health services has surged. The growth in the online therapy... Continue reading...

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