How our Google Remarketing approach works

Our Google Remarketing agency service is completely bespoke and includes:

1. Google Remarketing Strategy

Our Google Premier Partner Agency Certified Consultants start by understanding your unique challenges and goals. We then advise and guide you through the entire process of either auditing or setting up your Google Remarketing campaigns so your brand can be seen across the Google Search & Google Display Network.

2. Remarketing Lists Set Up

The success of your Google Remarketing campaign depends on gathering your Remarketing Lists so you can then use the visitor and customer data to target your Remarketing Lists for Search Ads (RLSA). All of our PPC campaigns ensure we start gathering this data as soon as possible through the creation and application of tracking code to your website.

3. Remarketing Lists for Search Ads (RLSA)

RLSA campaigns are the best way to remarket to previous visitors to your site who didn’t buy, or cross-sell to previous customers based on eCommerce purchase data. RLSA campaigns target the previous visitor or customer within relevant search results. The reason this method is so effective is the same reason that makes search engine marketing so effective. When customers are looking to buy they use keywords to determine their purchase intent and we leverage the search language they use to bid aggressively to appear for keywords proven to drive sales.

4. Display Remarketing Ad Creative

You can also show display ad creative to previous visitors and customers when they are on third party websites within the Google Display Network (GDN). This is a fantastic way to increase brand awareness and remarketing campaigns often have one of the highest click through and conversion rates of any PPC campaign. As eCommerce PPC specialists, we can also set up dynamic ad creative that can include the specific product the visitor didn’t checkout with yet, or cross-sell the most appropriate next purchase for an existing customer. 

5. Google Remarketing Campaign Management

Once approved and live, our Google Remarketing consultants manage your campaigns on a daily basis. Google Remarketing management activities include directing your Remarketing strategy, analysing account performance, refining remarketing lists, testing new promotional messaging and deploying new ad creatives and targeting campaigns as insights of which mix of targeting delivers the best performance grows.

6. Google Remarketing PPC Reporting

As eCommerce PPC and lead generation specialists, our Google Remarketing agency reports track impressions, clicks, cost, sales performance and return on ad spend as standard. All our remarketing reporting is bespoke and is tailored to your goals with actionable insights and what we will be doing next.