The Situation

A specialist ostomy and catheter prescription supplies company wanted to transform their digital presence, increase website traffic, new patient registrations and online orders.


Online orders grew by 447% year on year

Supporting graphic - screenshot of the Fittleworth website

The Solution

  • Brand auditing of brand assets, brand guidelines, tone of voice, team skills and capabilities
  • Audience research of ostomy, urology, tracheostomy and spinal cord injury patients and healthcare professionals
  • Keyword research, analytics data analysis and competitor insight analysis
  • WordPress website design, development and migration with lead data capture integrations
  • Organic marketing strategy to increase visibility of the website amongst target audience of new potential customers and healthcare professionals
  • Meta data optimisation of the stoma, continence and spinal cord injury advice sections
  • SEO content optimisation across 400+ pages of the website for each audience segment, page and asset
  • Content strategy and content creation through repurposing of print documents whilst optimising for SEO
  • Development of patient proposition with new services and products we deliver pages
  • Development of proposition for healthcare professionals with new dedicated section
  • Content marketing strategy
  • Content architecture and navigation optimisation
  • User experience strategy to improve customer journeys and website conversion rate

ThoughtShift have been a dream to work with. Everyone has really gone the extra mile for Fittleworth.

- Leon Mills, Marketing Manager at Fittleworth Medical

The Results

  • Achieved page 1 rankings for over 150 target keywords, such as “stoma bags” and “catheters for women”
  • 83% increase in organic search impressions
  • 35% increase in organic branded search impressions
  • 92% increase in total website sessions
  • 479% increase in online registrations
  • 447% increase in online orders
  • 374% increase in website goal completions