Roomservice by CORT wanted to increase sales leads across the UK without increasing their Google Ads advertising spend.

Keyword research identified opportunities to rank for relevant keywords like “furniture rental”

Meta data and content optimisation applied the target keywords to title tags, meta descriptions and page copy

Engaged in landlord, interior design and student forums to build links back to the site whilst reaching target audiences

Gained a number of high authority links through outreach to university and government websites

Created dedicated landing pages and optimised them for specific organic campaigns

The existing Google Ads campaign was analysed and restructured for top terms at campaign level and segmenting by match type to control media spend and increase visibility

Phrase match campaigns were paused and replaced by ‘Broad Match Modifier’ match types

Individual campaigns were created to target London users

Created new ad copy and performing A/B testing

Sales lead generation increased by 213% within 6 months

Ranked #1 in Google for “furniture rental” and “rent furniture” within 6 months

Organic traffic up 103% year on year

Organic leads up 143% year on year

Cost per lead decreased by 79% within 6 months

Overall PPC spend across the campaign decreased by 16%