Roomservice by CORT Case Study

A leading furniture rental company wanted to increase sales leads across the UK without increasing their Google Ads advertising spend.
The Situation
Roomservice by CORT wanted to increase sales leads across the UK without increasing their Google Ads advertising spend.
The Solution
Keyword research identified opportunities to rank for relevant keywords like “furniture rental”
Meta data and content optimisation applied the target keywords to title tags, meta descriptions and page copy
Engaged in landlord, interior design and student forums to build links back to the site whilst reaching target audiences
Gained a number of high authority links through outreach to university and government websites
Created dedicated landing pages and optimised them for specific organic campaigns
The existing Google Ads campaign was analysed and restructured for top terms at campaign level and segmenting by match type to control media spend and increase visibility
Phrase match campaigns were paused and replaced by ‘Broad Match Modifier’ match types
Individual campaigns were created to target London users
Created new ad copy and performing A/B testing
The Results
- Sales lead generation increased by 213% within 6 months
- Ranked #1 in Google for “furniture rental” and “rent furniture” within 6 months
- Organic traffic up 103% year on year
- Organic leads up 143% year on year
- Cost per lead decreased by 79% within 6 months
- Overall PPC spend across the campaign decreased by 16%

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