The Situation

A leading furniture rental company wanted to increase sales leads across the UK without increasing their Google Ads advertising spend.

Roomservice by Cort

Sales lead generation increased by 213%


The Solution

  • Keyword research identified opportunities to rank for relevant keywords like “furniture rental”
  • Meta data and content optimisation applied the target keywords to title tags, meta descriptions and page copy
  • Engaged in landlord, interior design and student forums to build links back to the site whilst reaching target audiences
  • Gained a number of high authority links through outreach to university and government websites
  • Created dedicated landing pages and optimised them for specific organic campaigns
  • The existing Google Ads campaign was analysed and restructured for top terms at campaign level and segmenting by match type to control media spend and increase visibility
  • Phrase match campaigns were paused and replaced by ‘Broad Match Modifier’ match types
  • Individual campaigns were created to target London users
  • Created new ad copy and performing A/B testing

Our integrated SEO and PPC campaign generated some really great results including an increase in lead generation by 213%, number 1 organic rankings in Google and decreased cost per lead by 79%. We have a great relationship with ThoughtShift and with the collaboration of our in house team this has led to our CIM Marketing Excellence Award win!

- Laura Shepherd, Senior Marketing Manager at Roomservice by CORT

The Results

  • Sales lead generation increased by 213% within 6 months
  • Ranked #1 in Google for “furniture rental” and “rent furniture” within 6 months
  • Organic traffic up 103% year on year
  • Organic leads up 143% year on year
  • Cost per lead decreased by 79% within 6 months
  • Overall PPC spend across the campaign decreased by 16%
  • Winner of the Marketing Measurement Performance Award from the Chartered Institute of Marketing
google-premier-partner-agency-2023 CIM winner for marketing performance measurment CIM winner 2018 Best use of digital marketing CIM winner for marketing performance measurment