The Situation

Leading UK furniture rental provider, Roomservice by CORT, wanted to increase leads across the UK without increasing their Google Adwords spend.

The Solution

• Keyword research identified opportunities to rank for relevant keywords like “furniture rental”
• Meta data and content optimisation applied the target keywords to title tags, meta descriptions and page copy
• Engaged in landlord, interior design and student forums to build links back to the site whilst reaching target audiences
• Gained a number of high authority links through outreach to university and government websites
• Created dedicated landing pages and optimised them for specific organic campaigns
• The existing Google AdWords campaign was analysed and restructured for top terms at campaign level and segmenting by match type to control media spend and increase visibility
• Phrase match campaigns were paused and replaced by ‘Broad Match Modifier’ match types
• Individual campaigns were created to target London users
• Created new ad copy and performing A/B testing

The Results

Ranked #1 in Google for the keyword “furniture rental”

• Sales lead generation increased by 213% within 6 months
• Ranked #1 in Google for “furniture rental” and “rent furniture” within 6 months
• Organic traffic up 103% year on year
• Organic leads up 143% year on year
• Cost per lead decreased by 79% within 6 months
• Overall PPC spend across the campaign decreased by 16%

“Our integrated SEO and PPC campaign generated some really great results including an increase in lead generation by 183%, number 1 organic rankings in Google and decreased cost per lead by 79%. We have a great relationship with ThoughtShift and with the collaboration of our in house team this has led to our CIM Marketing Excellence Award win!”

- Laura Shepherd, Senior Marketing Manager, Roomservice by CORT