60% of 1 billion Instagram users first heard about a product on Instagram
Instagram Shopping Ads specialists
We specialise in Shopping on Instagram to drive ecommerce revenue and new customer acquisition.
Instagram Ads expertise
ThoughtShift is a multi-award winning Instagram Ads agency collaborating with purpose-driven retail, tech, luxury and charity brands to transform their reach, revenue and return on investment performance.
Our Instagram Advertising approach
Our proven Instagram Ads Audit & Management service includes:
Instagram Advertising Consultancy
Whether you’re looking for a new Instagram Advertising account set up or an audit of your existing Instagram ad campaigns, our Instagram Ad agency consultants start by understanding your unique goals and challenges. We then advise and guide you through every step of either auditing or setting up your Instagram Advertising account.
Instagram Custom Audiences Creation
The best way to increase brand awareness and increase conversions is to start by finding people who already know you on Instagram. We do this by using your email address data to find matches with Instagram user profiles and create Custom Audiences.
Instagram Audience Targeting Strategy
Once we have segmented your existing customers, general email subscribers and Instagram followers, we overlay your Instagram Custom Audiences with audience targeting data. Instagram Advertising targeting options include location, hobbies, job titles, age and professions so you can reach your ideal audience.
Instagram Advertising Strategy
Depending on your Instagram media spend and business goals, we will set up your Instagram Advertising Strategy to maximise your visibility, clicks and return on investment and create a plan for rolling out campaigns. Within the first month of working together we will present our recommended Instagram Ad Campaign Strategy, along with various ad creatives and priority campaign activities for your approval.
Instagram Remarketing Campaigns
Once your Instagram Advertising campaigns are live, another Instagram Advertising technique that can be very effective in driving eCommerce sales and direct response, is Instagram Remarketing. You can use sequential messaging to different Instagram users depending on whether they’ve previously purchased, viewed, clicked or engaged with your ads. For example, an effective way to grow repeat purchases is to promote a new pair of trainers to previous customers who previously bought from the same brand in the past.
Instagram Ads Management
Our Instagram Ad Agency Professionals manage your campaigns on a daily basis to get ongoing performance gains. Instagram management activities include directing your Instagram Ads Strategy, analysing account performance, refining bids, testing new ad creative and deploying new campaign targeting such as location based sales promotions when customers are near your physical stores or venues.
Instagram Ads Reporting
As ecommerce and lead generation specialists, our Instagram Advertising reports track brand impressions, engagements, clicks, cost, sales performance, return on ad spend and cost per acquisition as standard. All our Instagram Advertising reporting is bespoke, tailored to your goals with actionable insights and what we will be doing next to enhance performance.
We’re proud to have won the CIM Marketing Excellence Award for Best Use of Digital Marketing for the last two years in a row. We’re also the winners of the Chartered Institute of Marketing Award for Best Marketing Performance Measurement.
Our Instagram Advertising agency clients say
“ThoughtShift’s experience and knowledge in digital media has been both invaluable and an education, and the way they deliver has always been a pleasure to work with. The highlights of the campaign so far have been getting a massive 79% increase to organic fundraising event sign-ups and increasing paid media ecommerce revenue by 39% year on year.”- Rich Williams – Head of Creative & Digital at Bloodwise
“ThoughtShift have more than exceeded my expectations. They are thorough and detailed, providing me with reports that are easy to understand and logical. I have seen a 31% increase in web driven revenue for the US site, which in this highly competitive market is solid. In the UK the increase has been a whopping 505% – all in all we are very happy with the results!”- Simon Wolf – WOLF, Director/CEO
“ThoughtShift have helped my sites recover from decline after new site launches, supported in successfully re-launching new websites, suggested new opportunities to elevate online performance and always delivered return on investment. An honest, knowledgeable and friendly team who always make me feel they’ve got mine and my businesses’ best interests at heart. I’d strongly recommend ThoughtShift.”- Chris Grimes, Managing Director, Manor Cottages
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