Manor Cottages Case Study
Holiday cottages company specialising in short breaks for families and couples
Manor Cottages wanted to generate more bookings without increasing the current marketing budget.
Informed by our audit of the advertising accounts, we restructured existing paid search campaigns by match type and device to control media spend and increase visibility.
Informed by our analysis of the ranking keywords, we de-optimised the Cotswolds cottages pages to increase visibility for the homepage, with which most high-ranking keywords were associated.
We promoted Manor Cottages with blogger reviews, guest posts, community engagement, social bookmarking, and directory submissions.
Informed by our analysis of search queries, we launched new campaigns targeting Christmas, New Year, and size-based terms to increase visibility.
Informed by our analysis of ad performance and competitors’ ads, we refreshed our ad copy to increase ad engagement.
Informed by our analysis of our ad campaigns, we optimised them by time of day, day of week, location, and device to increase conversion rate and bookings.
- SEO & PPC new users increased 29% year on year on year
- SEO & PPC sessions increased 19% year on year on year
- SEO & PPC bookings increased 19% year on year on year
- SEO & PPC sent a total of 3,096 bookings in the last 12 months
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