Google Enhanced Campaigns In A Nutshell
All those that use AdWords should know by now Google have rolled out “enhanced campaigns”, for now it is optional but Google informs us that … Read the full article
Tag Archives: PPC
Naturally Connected Cruise into the ThoughtShift V.I.P Lounge
Naturally Connected is a holistic fashion and lifestyle brand born from two people’s natural connection with each other and passion for an active lifestyle and … Read the full article
Using PPC to Enhance Your SEO
How can PPC and SEO work together? Well PPC and SEO when managed together can do wonders for your online marketing efforts. Essentially, your PPC can … Read the full article
Google Shopping Update 2013 – To Pay Or Not To Pay
In December Google announced their plans for rolling out a new Google Shopping model that will be based upon Product Listing ads. This will mean … Read the full article
5th Day Of Xmas: Focussing & Growing Your Presence Online
A lot of websites have certain areas that are the main area of focus. For example, you might be focussed on form completions as your … Read the full article
11th Day Of Christmas: A Smooth Landing
When people are flying through the web, they inevitably land at certain points. When a user lands on your site from a paid search or … Read the full article
Competing with Multiples in the E-Commerce Arena
You probably find that search results for fashion related keywords in the likes of Google are dominated by high street retailers that are far larger … Read the full article
Can You Double Your Fashion E-Commerce ROI by Improving Your Ad Writing? (Pt 2)
Okay, so last month I introduced to you how the combination of PPC (pay per click) and SEO (search engine optimisation) can increase your return … Read the full article
Can You Double Your Fashion E-Commerce ROI – Pt 1
We are all now very aware that fashion retailers are feeling the brunt of the decline of the UK’s economic climate over the years and … Read the full article