ThoughtShift Announces New Head of Digital, Alexandra Coutts

Digital marketing agency, ThoughtShift has appointed a new Head of Digital, Alexandra Coutts. With over 6 years digital marketing experience working both in-house and agency side, Alexandra previously led the content team at ThoughtShift before being promoted to Head of Digital.


Alexandra has worked on multi-channel campaigns creating integrated strategies across SEO, PPC, Social Media, Display and Content channels. Having worked with brands such as Oliver Bonas, TUI, Real Gap and Sunsail, Alexandra is an expert in complex integrated digital campaigns that increase eCommerce revenue and lead generation, with extensive experience in the travel, finance, fashion, education, software and B2B and B2C service industries.

As Head of Digital, Alexandra’s role encompasses supporting all team members in digital marketing campaign delivery, training and development of the organic digital marketing team, creation of processes and quality control across all work delivered to ThoughtShift clients. In addition to this, Alexandra also account directs key clients and leads the research and development side of the business.

AJ Coutts, Managing Director and Co-Founder of ThoughtShift commented “We’re proud to announce Alexandra as ThoughtShift’s new Head of Digital, hot off of our recent win at the CIM Marketing Excellence Awards for a campaign which Alexandra led. With a wealth of experience to draw on from leading digital marketing campaigns for brands like RED5, Rock My Vintage and Roomservice by CORT, we’re confident that Alexandra will provide 5 star service to our clients and lead the internal team to success.”

Alexandra had this to say about her new role:

“Having worked at ThoughtShift since 2011 as one of the first Digital Marketing Architects at ThoughtShift, I have seen the company grow fivefold and I’m thrilled to continue to contribute to that growth in my new role as Head of Digital.”

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About the author: Olivia Collins

Olivia has over 3 years of digital marketing experience, with expertise in digital strategy across content, email marketing and social media. With a degree in Advertising and Brand Management Olivia designs strategies that provide audiences with useful content and has successfully delivered B2C and B2B email marketing campaigns generating thousands of pounds for brands like Calumet Photographic and Employer Advice.

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