Flexible FD

The Flexible FD

Financial director outsourcing and part-time FD services provider 

ThoughtShift provided SEO services

The Situation

Organic traffic was up over 100% year on year

A company providing part time and temporary Finance Director level support to local small and medium size businesses across Brighton and Sussex wanted to increase traffic and leads from their website.

The Solution

  • A technical audit and structuring created quick wins to improve SEO
  • Keyword research identified the best 1st page ranking opportunities as keywords like “part time FD Brighton”
  • Onsite content optimisation and creation to improve the site’s navigation for services on offer, Meta, Title Tags, H1’s and uploading this to the site
  • Created a Google Places location listing which helped the site to rank higher for localised searches in Google
  • Linkbuilding included creating original offsite content, directory submissions and community engagement

The Results

  • #1 in Google for the keyword “part time fd brighton”
  • Ranked on page 1 of Google for keywords such as “part time finance director steyning” and “part time fd steyning”
  • Organic search traffic was up over 100% year on year
  • New enquiries are generated each month from the website