Icon Live Case Study


World leading fashion accessories supplier offering wholesale and concession services

The Situation

A fashion accessories company wanted to launch a new website as part of their re-branding. The website needed to be built on a tight deadline, incorporate a job database with search functionality and maintain current SEO authority.

The Solution

Worked collaboratively with the Icon Live team to ensure that the website design accurately reflected the brand values

The website was built to allow the content to be easily edited by the team at Icon Live and to handle the job search functionality

Carried out keyword research to identify new opportunities to rank and checked the rankings for the old site to ensure these were maintained

Meta data optimisation applied the target keywords to title tags and meta descriptions

Performed 301 redirects for all URLs on the old website to migrate authority to the new site

Set up Google Analytics to track conversions on the new website

Created a customised MailChimp email sign up form to capture email addresses and record customers’ area of interest

Carried out training for Icon Live employees and wrote a bespoke manual to ensure that the Icon Live team could update the website CMS easily

The Results

  • Responsive website designed and built to work across different browsers, desktop, tablet and mobile devices
  • Previous SEO rankings maintained in search engine results such as Google and Bing
  • Traffic increased by 22% year on year within 2 months of launch
  • Average time on site increased by 13% within 2 months of launch
  • Conversions increased by 94% within 2 months of launch
94% increase in conversions

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