The Situation

A fashion accessories company wanted to launch a new website as part of their re-branding. The website needed to be built on a tight deadline, incorporate a job database with search functionality and maintain current SEO authority.

Website project delivered on time within 2 months

The Solution

• Worked collaboratively with the Icon Live team to ensure that the website design accurately reflected the brand values
• The website was built in Drupal to allow the content to be easily edited by the team at Icon Live and to handle the job search functionality
• Carried out keyword research to identify new opportunities to rank and checked the rankings for the old site to ensure these were maintained
• Meta data optimisation applied the target keywords to title tags and meta descriptions
• Performed 301 redirects for all URLs on the old website to migrate authority to the new site
• Set up Google Analytics to track conversions on the new website
• Created a customised MailChimp email sign up form to capture email addresses and record customers’ area of interest
• Carried out training for Icon Live employees and wrote a bespoke manual to ensure that the Icon Live team could update the website CMS easily

The Results

• Responsive website designed and built to work across different browsers, desktop, tablet and mobile devices
• Website project delivered on time within 2 months
• Previous SEO rankings maintained in search engine results such as Google and Bing
• Traffic increased by 22% year on year within 2 months of launch
• Average time on site increased by 13% within 2 months of launch
• Job applications increased by 94% within 2 months of launch

“Everyone is so pleased with the results and it was a completely pain-free process. We look forward to working with the ThoughtShift team on new developments in the future as we continue to take our website to the next level”

Craig Dunn - Head of Visual Marketing at Icon Live