RED5 Case Study

A gadget brand specialising in unique gifts for men wanted to increase natural search rankings, traffic and eCommerce revenue in time for the Christmas shopping peak.

The Situation

RED5 wanted to increase natural search rankings, traffic and eCommerce revenue in time for the Christmas shopping peak.

The Solution

Audience analysis identified Father’s Day as another seasonal peak to target customers for outside of the traditional Christmas trading peak.

Keyword research identified that there was an opportunity to rank on the 1st page of Google’s results for the keyword “gadget gifts” and “gift ideas for men”.

Meta data optimisation applied the target keywords to title tags, meta descriptions and headings across every page of the site.

A range of bespoke content was produced around gifts for men, gifts at Christmas, Father’s Day gift ideas and new gadgets

Unique content was promoted across social media to maximise reach.

Digital PR included gadget and tech blogger outreach, as well as national media gift idea pitches to increase the relevance and authority of the inbound links.

The Results

  • Ecommerce SEO revenue increased by 57% year on year
  • Ranked #1 in Google for the keywords “gadget shop”, “gadgets for men” and on page 1 for tens of thousands of other non-branded keywords
  • Organic traffic to the site increased by 91% year on year
  • Featured in gadget blogs, tech blogs and national media
57% increase in ecommerce revenue

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