Anne Charlotte Fleury - Digital Analytics Architect 

Anne Charlotte is a passionate technical SEO and analytics specialist who enjoys directing organic media and cross channel media campaigns that deliver against our clients KPI’s. Highly experienced in SEO, AI Search and Analytics, Anne Charlotte has led ecommerce and lead generation SEO strategies, integrated digital marketing strategies, Google Analytics strategies and website migrations for Selfridges, Westminster School, Dermalux, Marine Super Store, Short Let Space, Headsets, Menkind, AWA, CALM, Biscuiteers, Native and Interior Panel Systems.

Anne Charlotte is bi-lingual in English and French, with a wealth of marketing knowledge gained across international and multi-channel marketing campaigns from across the retail, travel, hospitality, education, tech and non-profit sectors. Her career started in traditional marketing and her love of data analysis soon led her to specialising in digital marketing since 2016, where she gets the chance to utilise data-driven insights to grow revenue, lead generation and return on investment performance.

Since 2022, Anne Charlotte has been leading the Universal Analytics to GA4 transition project at ThoughtShift, working with client websites on Magento, WordPress, Shopify and HubSpot platforms to accurately configure the GA4, Google Tag Manager and Consent Mode V2 tracking code, troubleshoot irregularities and ensure data accuracy.