Facebook presents a fantastic opportunity for marketers to reach their target customers. With more than 2.5 billion active users monthly, the possibilities of using it for your marketing are endless! In fact, one of the most popular means of marketing that thousands of brands worldwide are taking advantage of is the use of Facebook Messenger.
Why Use Facebook Messenger?
With about 1.3 billion monthly users worldwide, the Facebook Messenger is the second most popular messaging app in the market, next to WhatsApp which is at 1.6 billion. To reach out to their target audiences, about 90 million small businesses are using Facebook Messenger for advertising. These statistics make sense, considering the large number of potential customers that they can reach out to. Here are some of the reasons why you should already be marketing on Facebook Messenger.
- Facebook offers various marketing tools, both free and paid, such as the Facebook pages, groups, ads, and of course, the Messenger. You can easily integrate all of these to make your Messenger marketing more effective.
- Through Messenger marketing, the engagement rate is at least 10 to 80 times better when compared to email marketing and organic posts on your Facebook news feed.
- You can also get up to 80% open rate and 20% clickthrough through Messenger.
- It’s a preferable and accessible messaging tool for the greater public. With 1.3 billion users online, it’s undeniable that Facebook Messenger can help you easily connect to more consumers.
How to Use Facebook Messenger for Marketing
If you are now considering Facebook Messenger for your social media marketing, here are some ways that this powerful messaging app can help you level-up your online presence and brand reputation.
1. Share your content
The most common practice of sharing content is by sending out emails or posting links on social media. But considering how many users now prefer instant messaging instead of emails, Messenger blasts are proven to be more effective in improving clickthrough and open rates. You can use Messenger to share your most recent blog posts, feature stories, ongoing sales and promotions. This can also be a way for you to generate leads and understand the behaviour of your prospects.
2. Provide prompt customer support
Another growing trend for businesses is the availability of customer support via Messenger. Companies of different sizes and industries are now creating a business page on Facebook, then transforming it into a customer support platform. In fact, this practice is what brought about the popularity of Facebook and Instagram growth services. With the aid of chatbots, you can provide your customers with a more expedient response, which can help improve your customer interactions and retention at the same time.
3. Generate excellent sales leads
Integrating Messenger with your Facebook ads can help you gain high-quality sales leads and at the fraction of the cost. The good thing about this is that you get to boost your chances of gaining more customers and take control of how you spend your advertising funds. You can opt for Facebook or Messenger ads, and either way, you can have these ads redirected to Messenger so that the users will have the option to find out more about what your brand has to offer. You can make use of chatbots to gain your audiences’ contact information, such as their email address and phone number. This way, every time a user reaches out or clicks on one of your ads, your chatbot can simply handle the rest and gather leads for you.
4. Start a drip campaign
Marketing drip campaigns can now be done on Messenger! Drip campaigns are usually conducted via email, helping brands and marketers reach out to their target audience and find potential customers or followers. Drip campaigns, if done properly, can help you promote your brand in a more personalised way.
To make drip campaigns successful, you should first create a sequence and set it up along with your content to entice customers to visit your website or sign up for your updates or newsletter. Those who respond to your social media marketing campaigns can then be categorised based on the number of campaigns you have prepared. These series of campaigns can help you nurture your leads, until you find the right customers for your brand.
5. Analyse your stats
To help you understand how your Facebook marketing efforts are coming along, you can utilise the Insights section of your business page on Facebook. Here you can have a better perspective on how you are gaining followers. The Insights tab has a section “Where Your Page Follows Happened” and it lets you see how many followers you have gained based on five locations: On Your Page, Your Posts, Search, Uncategorised Desktop and Others.
Under your page’s Insights section, under the People tab, you can also find out the demographics of your followers: age, gender, city, country, and language. This can help you understand who and how to focus your social media marketing efforts.
So if you consider the number of advantages you could be reaping from using Facebook Messenger for social media marketing, you should start adding it to your strategies and get better results from your online promotions.