Hotel SEO & PPC agency specialists
Our award-winning hotel and hospitality digital marketing consultants specialise in SEO, PPC and paid social media strategies for local, national and global hotel brands.
Travellers are increasingly using Google AI Overviews, AI Mode and ChatGPT to research destinations, compare hotels and decide where to stay. Our AI search consultants help increase visibility across AI-led discovery journeys, alongside organic search, paid search and paid social.
Hotel industry specialists
Since 2011, our hotel SEO and PPC specialists have helped hotel brands increase direct bookings, improve organic search visibility and generate more demand through SEO and paid search. We’ve worked with luxury hotels, boutique hotels, aparthotels, self-catering apartment complexes, holiday villages and resorts including Native Places, A Place Like Home, Pierre & Vacances, Thistle, Finest Stays and Manor Cottages.
Our results have included securing page one visibility on Google for high value location searches, improved paid search return on ad spend for an aparthotel brand and helping a short-stay travel company generate more than 3,000 bookings a year through integrated SEO and PPC campaigns.
Bookings from SEO & PPC increased to over 3000 in 12 months
Read the travel digital marketing case studyHotel digital marketing agency experts
Whether you’re an independent boutique hotel, spa and wellness retreat, country house hotel, destination resort, aparthotel group or global luxury hotel chain, the right travel SEO, PPC, AI search and paid social strategy can turn visibility into more direct bookings, stronger occupancy, increased revenue from each property.
Better performance starts with better data. We use Google Analytics, Google Search Console and booking performance insights to identify the properties, landing pages, audience and acquisition channels generating the greater commercial value.
We also analyse where online travel agents, booking aggregators and rival hotels are capturing demand, including branded searches where guest may already be looking for your specific hotel but are being converting through third-party booking platforms.
These insights are combined to inform an agile hotel digital marketing strategy across SEO, AI search, Google Ads, Facebook Ads and Instagram Ads. Campaigns are adapted around seasonal demand, booking windows, availability and occupancy levels to protect direct traffic, build demand during shoulder periods and reduce reliance on third party booking platforms.
We also uncover opportunities to increase booking value by promoting premium room categories, packages and personalised guest experiences to the audiences most likely to convert.
By far the best agency we have ever worked with. We’ve developed such a great relationship with ThoughtShift, who have really integrated as a part of our team here in the office. Communication is always clear, concise and quick, to the point and sensible.
- James Mellan - Marketing & Brand at Smaller Earth
Award-winning hotel SEO & PPC agency
Our digital marketing team has won prestigious industry awards, including the Chartered Institute of Marketing’s Digital Marketing Excellence Award, for work that increase combined SEO and PPC return on investment from 3x to 20x.
