Introducing Christina Rutherford

Christina Rutherford – Digital Marketing Consultant

Bio Christina joins us with a fashion and eCommerce background with skills in customer service, sales and marketing. Having always worked within the fashion industry, over the years she has been familiar with leading UK brands and retailers. Her retail background includes that of Adams, Jeff Banks, TU and www.figleaves.com.

After gaining experience in retail Christina moved over into a wholesale design and distribution company working alongside internationally recognised brand licenses such as Playboy, Disney, Duck and Cover, Religion and Pineapple expanding her knowledge across apparel, lingerie and accessories sectors within the fashion industry. Recognising her interest in eCommerce and online marketing, Christina managed the launch of a new accessories eCommerce company, assisting in the management of all of their digital marketing including PPC and has joined our team bringing with her the practice of working with retailers all over the UK including House of Fraser, Grattan and many of the JD Williams brands (vivaladiva.com, jacamo.com, simplybe.com) for which she has contributed to SEO campaigns.

Christina is hoping to utilise her skills and understanding of what fashion retailers and fashion brands need whilst developing her digital marketing skills across all areas.